Lotte Duty Free Expands Distribution Channels for 'Domestic Customs Duty-Free Goods' in Collaboration with Affiliates

7th at 8 PM Lotte Home Shopping Offers Up to 45% Off Bali, Tory Burch, Vivienne Westwood
Exclusive Section to Open on 7-Eleven App in April
Continuous Sales Also Available on 'Lux Mall,' Lotte Duty Free's Domestic Customs Duty-Free Online Store

[Asia Economy Reporter Yuri Kim] Lotte Duty Free is diversifying its domestic customs clearance duty-free product sales channels and expanding collaboration with Lotte affiliates to enable customers to conveniently purchase duty-free products.

On the 7th, Lotte Duty Free announced that it will sell domestic customs clearance duty-free products in partnership with home shopping for the first time in the duty-free industry. At 8 p.m. on the same day, a total of 12 products, including three types of Bali wallets, four Tory Burch bags, and five Vivienne Westwood bags, will be offered on Lotte Homeshopping's mobile TV channel at discounts of up to 45%. These products can be purchased from the broadcast time until midnight on the same day via the mobile TV channel on the Lotte Homeshopping application (app).

During the one-hour collaboration broadcast, host Hana Jung will introduce styling experiences for each item, such as Vivienne Westwood's 'Ophelia' handbag, which is consistently loved for its excellent storage capacity and high versatility, capturing customers' attention. All products sold on this day are 100% genuine items imported by Lotte Duty Free, cleared through import customs, and can be purchased at home without the need for customers to go through the departure process.

Lotte Duty Free has also opened a dedicated store on Lotte ON to sell various products, allowing customers unfamiliar with domestic customs clearance duty-free products to purchase luxury goods at reasonable prices compared to department stores. The live broadcast held on Lotte ON in February recorded 10,000 views and received a positive response. Next month, a dedicated Lotte Duty Free store will be opened on the Seven Eleven app, expanding sales mainly of fashion accessories popular among the MZ generation.

Meanwhile, Lotte Duty Free launched 'LUXEMALL,' an online mall dedicated to domestic customs clearance duty-free products, in 2020, selling about 40,000 products from 85 brands. Every Thursday at 8 p.m., LUXEMALL hosts live broadcasts featuring unique special exhibitions. Additionally, LUXEMALL offline stores are permanently operated at all Lotte downtown duty-free stores, including Myeongdong Main Store, World Tower Store, and Busan Store.

Park Seong-hoon, Head of Product Division 2 at Lotte Duty Free, said, "We prepared this collaboration broadcast with Lotte Homeshopping so that more customers can purchase luxury goods at reasonable prices," adding, "We will continue to devise various collaboration plans with Lotte affiliates to create synergy."

This content was produced with the assistance of AI translation services.