KOTRA Partners with Alibaba.com... "Supporting Small Business Export Cooperation"
MOU Signed with Global B2B Platform Alibaba.com on the 7th
On the 7th, KOTRA signed a Memorandum of Understanding (MOU) with Alibaba.com to support online exports for small business owners at its headquarters in Yeomgok-dong. Kim Yuntae, Head of KOTRA's Small and Medium Business Division (5th from the left), and Felix Yang, General Manager of Alibaba.com Korea (4th from the left), are posing for a commemorative photo.
View original image[Asia Economy Reporter Park Sunmi]KOTRA announced on the 7th that it has signed a Memorandum of Understanding (MOU) with Alibaba.com to support online export for small businesses.
Since the COVID-19 pandemic, online export has become the prevailing trend, and many companies are attempting to join platforms; however, it is very rare for companies to succeed in exporting alone without marketing know-how. KOTRA decided to collaborate with Alibaba.com to assist Korean companies interested in online export but struggling due to a lack of marketing expertise.
Specifically, the plan includes ▲selecting export-oriented small businesses and onboarding them ▲creating detailed product pages and building stores ▲providing export consulting by export experts with extensive trade experience ▲and supporting the entire A to Z of small business online export, including global seller development programs, all in partnership with Alibaba.com.
On the same day, KOTRA held a separate webinar to share know-how on entering overseas markets using online platforms. Starting from the 10th, one-on-one consulting on Alibaba.com onboarding procedures and marketing know-how will also be promoted.
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Kim Yuntae, Head of KOTRA’s Small and Medium Enterprises Division, stated, “Even after the end of COVID-19, the digital transformation that has taken place across society will continue to expand and strengthen. KOTRA will help excellent small business products enter the global market through global B2B platforms.”
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