11st Opens Handmade Specialty Store... "Targeting MZ Generation with Rarity"

On the 7th, 11st opened the 'Handmade Specialty Store,' which deals with rare products.

[Asia Economy Reporter Lim Chunhan] On the 7th, 11st announced the opening of a ‘Handmade Specialty Hall’ that handles scarce products such as order-made (made-to-order) and 1:1 custom items.

In the Handmade Specialty Hall, customers can communicate with sellers and choose desired designs or phrases to complete their own custom products, including engraving, customization, handmade desserts, and meal kits.

Every week, 10 new and popular brands are introduced, and the responsible merchandise planners (MDs) directly recommend 4 selected products per week. Currently, more than 1,500 products from about 200 brands are listed, and the number is increasing weekly.

They also propose trending topics that the MZ generation (Millennials + Generation Z) are interested in. Separate specialty halls featuring unique and premium gourmet products such as ▲Zero Waste (Oh How Zero Waste natural soap) ▲Vegan (Band Project vegan body care) ▲Desktterior (Funymade keyboard pouch) will be newly launched.

An 11st official said, “For sellers who have so far showcased products only through small flea markets or handmade sales platforms, this provides a new sales channel, and for consumers, it offers an opportunity to purchase products with unique and distinctive designs. We will actively attract competitive new sellers throughout the year and secure differentiated product competitiveness.”

This content was produced with the assistance of AI translation services.