Innocean Selected as Agency of the Year at '2022 Spikes Asia'

Tucson campaign produced by Innocean Australia.

[Asia Economy Reporter Lim Chun-han] Innocean Worldwide announced on the 7th that it was selected as Agency of the Year at the 2022 Spikes Asia, the most prestigious advertising festival in the Asia-Pacific region. Innocean is the only agency headquartered in Korea to receive the Agency of the Year award this year.

Along with being named Agency of the Year, Innocean also won a total of nine main awards, including one Gold, two Silver, and six Bronze awards. The Tucson campaign produced by Innocean Australia won the Gold award in the Film Craft category. The video humorously depicted scenes where robots from outer space are fascinated by the various advanced features and dynamic design of the future car, Tucson.

The two Silver awards were given to the Mask ID campaign, part of Innocean’s representative social contribution program S.O.S (Social Problem Solver), in the Mobile and Outdoor categories respectively. Amid the COVID-19 pandemic crisis, the campaign introduced a system where, instead of entering a password when connecting to Wi-Fi indoors such as cafes, users had to verify that they were wearing masks to gain access, encouraging indoor mask-wearing.

Among the six Bronze awards, Hyundai Motor Group’s Little Big Emotion campaign, which applied emotion recognition vehicle control technology to kids’ mobility devices to assist children during treatment, won a Bronze in the Healthcare category.

An Innocean official said, “Being selected as Agency of the Year is a joy as it proves our differentiated competitiveness on the global stage,” adding, “We are honored to receive awards for meaningful public interest campaigns that not only improved public awareness about COVID-19 but also conveyed warm messages for patients.”

This content was produced with the assistance of AI translation services.