Lotte ON to Launch 'First Monday & After Week' Starting from the 7th

Up to 20% Discount Coupons and Additional Brand Pick Discount Coupons Provided
Up to 20% Additional Discount on 12 Brands Including Bobbi Brown, Kiehl's, Hanssem, and More

[Asia Economy Reporter Yuri Kim] Lotte ON will hold the 'March First Monday & After Week' event from the 7th to the 13th. On the First Monday, the 7th, customers can enjoy up to 20% discount coupons, up to an additional 20% discount coupon usable on Brand Pick products, and up to 7% instant card discount benefits. During the After Week period from the 8th to the 13th, additional card discounts and Brand Pick discount benefits including up to 10% discounts are prepared.

This First Monday event continues the customer-centered Brand Pick event from last month. Brand Pick is an event where customers can directly select up to five brands they want to receive discounts on from popular brands carefully selected by Lotte ON, and receive up to an additional 20% discount benefit. Sharing the Brand Pick event on SNS allows customers to select one more brand for an additional discount.

The 'March First Monday Brand Pick' has selected 12 popular brands ahead of the full spring season. Representative products include over 200 bedroom and kitchen furniture items from Hanssem, offered at up to 30% discount in preparation for the moving season. Popular Kiehl’s products that help with dry skin in spring, and popular fashion items from brands like Hazzys and Vans for spring outings offer up to an additional 10% discount.

Customer response to Brand Pick has also been positive. The coupon usage rate for last month’s Brand Pick event, which was conducted for the first time with customer-centered discount benefits, was more than twice that of general coupons, and sales of the selected brands increased by 50% compared to the same period last year. Maeil Dairies’ discount coupon usage rate recorded the highest at 60%, and sales during the event period grew nearly ninefold compared to the previous year, showing a strong response. Luxury beauty brand Yves Saint Laurent’s sales growth rate was 45%, and outdoor brand Millet’s sales also increased by 30%, demonstrating good performance across all selected brands.

Encouraged by such customer responses, the number of brands participating in the ‘First Monday Brand Pick’ event held on the first Monday of every month will be increased, and related benefits will be strengthened. The selection of participating brands will also be prepared focusing on the brands and products most needed from the customer’s perspective according to each season.

Meanwhile, at Lotte Department Store Mall within Lotte ON, customers who purchase representative women’s clothing and accessories brand products worth over 100,000 KRW during the First Monday and After Week period will be entered into a draw for an invitation event to the 'Alex Prager, Big West Exhibition' held at Lotte Museum. Participation in the event is available once per L.Point member ID during the event period, and a total of 170 winners will be drawn to receive two invitation tickets each.

This content was produced with the assistance of AI translation services.