Hana Bank Joins Hands with Korea University to Promote Legacy Donation Culture

Park Sung-ho, CEO of Hana Bank (right in the photo), and Chung Jin-taek, President of Korea University (left in the photo), are taking a commemorative photo at the business agreement ceremony.

[Asia Economy Reporter Buaeri] Hana Bank announced on the 6th that it has signed a Memorandum of Understanding (MOU) with Korea University to promote the culture of legacy giving.

Through this MOU, the two institutions will design donation programs tailored to the donor's life plan and asset holdings, and provide specialized financial solutions aligned with asset planning and financial needs. In addition, they plan to collaborate to spread the culture of donation and activate 'legacy giving.' 'Legacy giving' refers to donating all or part of the assets left after death to public interest organizations or other third parties.

Hana Bank's 'Living Trust Center,' a specialized organization for trust-based asset management and inheritance planning, includes legal, tax, real estate experts, and professional financial consultants who design and recommend customized donation trust products such as testamentary substitute trusts. These can be designed according to the donor's desired timing and method. In the future, a dedicated trust product for Korea University will also be developed.

Korea University plans to encourage 'legacy giving' among alumni and potential donors through a customized program called 'planned giving,' which is designed based on an understanding and empathy for the donor's asset status and donation philosophy.

Park Sung-ho, CEO of Hana Bank, said, "We will continue to pursue sincere ESG (Environmental, Social, and Governance) management activities to practice our group mission of 'growing together and sharing happiness through finance.'

Jung Jin-taek, President of Korea University, stated, "We will strive to operate donation trust programs that reflect the donor's life and philosophy transparently and effectively so that a culture of good donation can spread throughout our society."

This content was produced with the assistance of AI translation services.