Kyowon Group Signs Business Agreement with Hana Bank... Launching Kids Financial Education Program
Jang Dong-ha, Head of Planning and Coordination Office at Kyowon Group (left), signing a memorandum of understanding (MOU) for kids' financial education with a representative from Hana Bank.
View original image[Asia Economy Reporter Donghyun Choi] Kyowon Group announced on the 3rd that it signed a Memorandum of Understanding (MOU) for cooperation in kids' financial education and services with Hana Bank at Kyowon Group headquarters in Jung-gu, Seoul.
Through this agreement, both companies will actively collaborate on developing services and content to deliver proper financial knowledge and economic habits to children by linking Kyowon Group's edutech brands ‘I Can Do’ and ‘Smart Kumon’ with Hana Bank's ‘Ibuja’ application.
Kyowon Group and Hana Bank plan to combine their digital platforms and content to jointly promote ▲providing prepaid allowance management cards exclusively for I Can Do and Kumon study material members ▲offering study reward services to help form study habits ▲joint development of financial content ▲and conducting joint marketing activities.
Kyowon Group is providing optimized smart learning tailored to each learner by integrating metaverse and artificial intelligence (AI) into education. Representative examples include ‘I Can Do’, a digital version of the Red Pen study materials for preschool and elementary students, and ‘Smart Kumon’, which identifies learners' problem-solving habits and weaknesses. The number of edutech product members reaches 700,000.
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A Kyowon Group official stated, "The preschool and elementary school period is an important time not only for studying but also for forming financial habits, so we aim to build services combining education and finance together with Hana Bank to foster proper economic awareness." He added, "Based on Kyowon Group's accumulated educational know-how, we will continue to develop digital financial education content tailored to children's perspectives and strive to diversify financial education for future generations."
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