Samsung Expands Neo QLED TV Mainly with Extra Large Sizes... Pre-Sales Begin

"Setting the Standard for 8K and Extra-Large Premium TVs"
Pre-Sales from March 3 to 14 Ahead of Official Launch on March 22

Samsung Electronics will conduct a pre-sale of the new Neo QLED models from March 3 to 14, ahead of the official domestic launch of the 2022 TV lineup, including Neo QLED, on March 22. The photo shows a Samsung Electronics model introducing the 2022 Neo QLED 8K at the Samsung Digital Plaza Daechi Main Store. Photo by Samsung Electronics.

[Asia Economy Reporter Park Sun-mi] Samsung Electronics is expanding its 2022 Neo QLED TV lineup mainly with extra-large models. The number of models has also been significantly increased from 15 last year to 21 this year. Ahead of the official launch of the 2022 TV on the 22nd, a pre-sale event for the new Neo QLED products will be held until the 14th.

On the 3rd, Samsung Electronics announced that it has expanded the extra-large lineup of Neo QLED, which led the premium TV market domestically and internationally after its debut last year, and enhanced picture quality, sound, and smart features this year. Both the 8K and 4K product lines will focus on 75-inch (189cm) and 85-inch (214cm) models, with the number of models greatly increased from 15 last year to 21 this year.

The Neo QLED 8K lineup consists of three sizes from 65-inch (163cm) to 85-inch, and three series?QNB900, QNB800, and QNB700?based on specifications and design, totaling seven models. The top-tier product (QNB900) featuring the ‘Infinite’ design has a suggested retail price of 18.4 million KRW for the 85-inch model and 12.9 million KRW for the 75-inch model. The Neo QLED 4K lineup includes five sizes from 43-inch to 85-inch, and three series?QNB95, QNB90, and QNB85?based on specifications and design, introducing a total of 14 models. The suggested retail price for the QNB95 series is 9.99 million KRW for the 85-inch, 6.89 million KRW for the 75-inch, and 4.89 million KRW for the 65-inch models.

It has adopted a more advanced ‘Neo Quantum Processor’ and numerous new picture quality technologies. In particular, the 8K models adjust brightness in 16,384 steps, which is four times the previous 4,096 steps (12-bit → 14-bit), enabling more vivid color expression and detailed blacks.

The Neo Quantum Processor, considered the brain of Neo QLED, has also enhanced its AI algorithms for more perfected upscaling. The number of AI neural networks analyzing each scene has increased from 16 to 20, significantly improving the depth and vividness of the video. A feature that forms surround sound above the user’s head according to the movement of objects in the video adds a more immersive audio experience.

During the ‘2022 Neo QLED Pre-Sale’ period, Samsung Electronics offers substantial benefits to consumers who purchase eligible products. 8K buyers will receive up to 2 million Samsung Electronics membership points depending on the purchase amount, an additional 300,000 points for pre-purchasers, and a complimentary Samsung premium soundbar ‘Q800’ series.

The pre-sale event will be held for all Neo QLED 8K models and 4K 65-, 75-, and 85-inch models through Samsung.com and offline stores including Samsung Digital Plaza nationwide, with the official launch scheduled for the 22nd. Hwang Tae-hwan, Vice President and Head of Samsung Electronics Korea, said, “The 2022 Neo QLED will offer a more immersive screen experience through extra-large screens, next-level picture quality and sound, and various smart features supporting home life. We have prepared the pre-sale event so that more customers can enjoy the innovation of the 2022 Neo QLED with various benefits.”

This content was produced with the assistance of AI translation services.