Seven Eleven Accelerates ESG... Launches 'Clio 1℃ Jeju Citrus Charcoal Toothbrush'

7-Eleven's 1℃ Jeju Gamgyul Charcoal Toothbrush.

[Asia Economy Reporter Jeon Jinyoung] Convenience store Seven Eleven, which has been practicing ESG (Environmental, Social, and Governance) values through innovative eco-friendly activities such as the ‘Recyclable Resource Collection Robot,’ ‘Paper Ice Cup,’ and label-free water ‘Eolsu Eol水,’ has now introduced an environmentally friendly toothbrush.

According to Seven Eleven on the 3rd, Seven Eleven collaborated with the toothbrush specialty brand ‘Clio’ to launch the ‘1℃ Jeju Citrus Charcoal Toothbrush (3,800 KRW),’ made entirely from eco-friendly materials, from the toothbrush handle to the packaging.

The Seven Eleven ‘1℃ Jeju Citrus Charcoal Toothbrush’ was planned and produced with the motif of a small daily practice to lower the Earth's temperature by 1 degree. The toothbrush handle, which forms the basis of the toothbrush, is made from PLA (Polylactic Acid) material. It is made from raw materials extracted from corn starch, does not produce environmental hormones, and is 100% biodegradable by microorganisms upon disposal. The toothbrush bristles contain Jeju citrus charcoal, which helps remove bad breath, and the 0.01mm ultra-fine bristles provide thorough cleaning and gum massage effects.

The product packaging aims for ‘NO Plastic Green Packaging.’ The toothbrush case is made from 100% natural pulp material, which has been safety-certified by the U.S. FDA, eliminating plastic use. The external packaging uses eco-friendly FSC-certified paper, and all printed text is printed with plant-based (soybean oil) ink.

To commemorate the launch of the 1℃ Jeju Citrus Charcoal Toothbrush and promote sales, Seven Eleven plans to hold a 1+1 event next month, offering one free toothbrush with the purchase of one.

Kim Hyunjung, the MD in charge at Seven Eleven, said, “Since last year, convenience stores have been actively expanding eco-friendly products across categories such as food and daily necessities. Using the 1℃ Jeju Citrus Charcoal Toothbrush allows consumers to easily practice environmental love in daily life, and it is of very high quality, so there will be no inconvenience in use.”

This content was produced with the assistance of AI translation services.