HS Ad, Busan Tourism Organization Campaign YouTube Views Surpass 22 Million

HS Ad produced the Busan Tourism Organization campaign Ehei Mahamo.

[Asia Economy Reporter Lim Chunhan] HS Ad announced on the 2nd that the Busan Tourism Organization campaign video 'Eheimahamo' surpassed 22 million cumulative views on YouTube just 20 days after its release.

This video captures the charm of 'Busan, the city loved by Koreans' through three themes: ▲Sanbokdoro (the harmony of sea and mountains) ▲Busan Eomuk (Busan's taste) ▲Baseball cheering (the passion and excitement of Busan citizens).

The Sanbokdoro segment dynamically depicts a bus drifting on a unique road built around the mountain to avoid harming nature. The Busan Eomuk segment features Busan's representative food, eomuk, along with various foods from traditional markets, expressing Busan's distinctive atmosphere. The Busan Vibe segment, centered on Sajik Stadium?the origin of the iconic Korean culture of mass cheering?shows the passionate cheering culture, playfully conveying Busan's unique enthusiasm and excitement.

Mud the Student, a genius rapper from Busan who captivated audiences with new sensibility and talent on Show Me The Money 10, performed rap incorporating the Busan dialect. The dance crew HOOK, led by Aiki, who is a key figure in the K-dance syndrome and a former contestant of Street Woman Fighter, showcased dazzling dance skills, further enhancing Busan's charm.

An HS Ad official said, “All the students, merchants, and bus drivers appearing in the video voluntarily participated, which greatly helped authentically express Busan's unique sensibility,” and added, “We hope to globally promote the hip charm of Busan, the city loved by Koreans, and contribute to revitalizing tourism in the Busan region.”

This content was produced with the assistance of AI translation services.