Bodyfriend recruits Jiseonggyu, Vice Chairman of Hana Financial Group... Accelerates global digital management

Jung Sung-kyu, former Vice Chairman of Hana Financial Group, recruited as Executive Vice Chairman of Bodyfriend.

[Asia Economy Reporter Donghyun Choi] Bodyfriend announced on the 2nd that it has recruited Ji Seong-gyu (58), Vice Chairman of Hana Financial Group and former CEO of Hana Bank.

Vice Chairman Ji will serve as the overall vice chairman, leading Bodyfriend's global strategy and building digital management. He is known as the key figure who grew Hana Bank's China branch based on a localization strategy. He is praised as a global strategist who is fluent in foreign languages including Chinese and English and values communication.

Bodyfriend highly valued Vice Chairman Ji's international sensibility and expertise in achieving digital transformation, and after persistent efforts, succeeded in recruiting him. Bodyfriend expects Vice Chairman Ji to play a significant role in advancing the company as a global enterprise by expanding its business beyond the Korean market to global markets such as the U.S. and China, and by achieving the vision of transforming from a massage chair-centered company to a healthcare company linked with digital technology. In particular, he is expected to systematically lead Bodyfriend's management by leveraging his experience in financial companies.

Vice Chairman Ji said, "I have personally seen and felt Bodyfriend's growth history, accumulated high technology, and vision for the healthcare business," adding, "With 33 years of experience in the financial industry, including 16 years of overseas market development, and the know-how gained from serving as CEO of Hana Bank and Vice Chairman of Hana Financial Group, I am confident that if I devote my passion, I can make Bodyfriend a global top-tier company."

A Bodyfriend official stated, "With the recruitment of Vice Chairman Ji, we will pursue world-class 'digital management,' 'global management,' and 'customer-centric management,'" and added, "Hiring a former head of a leading domestic financial institution as an executive will greatly contribute to enhancing Bodyfriend's domestic and international status and image."

This content was produced with the assistance of AI translation services.