On the 1st, a child is attending an English class at the 'Cleverse Kids' store in Lotte Mall World branch.

On the 1st, a child is attending an English class at the 'Cleverse Kids' store in Lotte Mall World branch.

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[Asia Economy Reporter Lim Chunhan] Lotte Department Store announced on the 1st that it will open the first premium English kindergarten, 'Clevers Kids,' at Lotte Mall World Branch on the 2nd, the first of its kind in the industry.


Clevers Kids was launched by Clevers Corporation, a company formed by the merger of Cheongdam Learning, a specialized English academy, and CMS Edu, a specialized math academy. It offers education in English, math, finance, and coding. From Monday to Friday, various classes are conducted in English for kindergarten students, and on weekday evenings and weekends, one-day classes in the form of play are offered for children aged 5 to 9, covering English, math, and coding. Clevers Kids held an admission briefing session last December and completed enrollment, and plans to recruit students for 2023 in October this year.


Lotte Department Store is introducing various kids education stores. At Lotte Mall Suji Branch, it operates 'Crephil Plus,' an English kids cafe combining play and education, and in the first half of this year, it plans to sequentially open 'Promom Kinder,' a membership-based English kids club, at Lotte Department Store Pohang Branch and Ilsan Branch.



A Lotte Department Store official said, "Academy-type stores entering shopping malls will move away from existing play-oriented kids education content and provide more professional education to children," adding, "We will continue to strive to offer various specialized education opportunities for children and parents visiting the department store."


This content was produced with the assistance of AI translation services.

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