"Catch the 33 Day" Retailers Offer Up to 50% Off on Pork Belly, Hanwoo Beef, and Other Meats (Comprehensive)

'Samgyeopsal Day', Pork Consumption Peaks with Holidays
Up to 50% Discount, Unique Product Launches, and Events to Attract Consumers

On the 28th of last month, employees at the food hall of Hyundai Department Store Trade Center Branch in Gangnam-gu, Seoul, are introducing Samgyeopsal from Vision Farm and various pork products.

[Asia Economy Reporter Yuri Kim] The distribution industry has launched discount events on pork belly and other meats to celebrate March 3rd, known as 'SamSam (33) Day' or 'Samgyeopsal Day.'

'Samgyeopsal Day' was designated by the National Livestock Cooperative Federation as a day to eat pork belly, inspired by the double occurrence of the number 3 on March 3rd. As 'Samgyeopsal Day' has become widely known among consumers, it is considered one of the peak periods for pork consumption alongside traditional holidays such as Chuseok and Lunar New Year.

According to the distribution industry on the 1st, E-Mart will offer a 40% discount on 'domestic chilled pork belly and neck' when purchased with event cards from March 3rd to 9th. Purchases made with KB Kookmin Card will receive a 50% discount. Frozen pork for convenient cooking will also be discounted by 30% with event cards and 40% with KB Kookmin Card. Differentiated products such as 'Seolseong Ranch Frozen Flower Pork Belly' and 'Eolluk Doyaji Frozen Pork Belly and Neck' are also prepared.

E-Mart has maximized the quantity and duration of the 'Samgyeopsal Day' event, selling about 500 tons of chilled pork belly and neck?the usual monthly sales volume?over one week. Including frozen pork, the total volume reaches about 600 tons, a 40% increase from last year. The event period has also been extended from the usual five days to seven days this year. E-Mart explained, "To achieve this, we mobilized not only our own meat processing and packaging center, the Meat Center, but also the agricultural products distribution center, the Fresh Center."

Lotte Mart will sell pork belly at up to 40% off until the 6th. Lotte Mart also increased the event volume by more than 30% compared to last year and reduced distribution stages by processing raw materials secured through domestic auction markets and overseas direct sourcing at Lotte’s own 'Fresh Quality Innovation Center.'

In collaboration with the Korea Pork Producers Association, 'domestic pork belly and neck' will be sold at up to 40% off when paying with event cards. 'Canadian pork belly and neck,' delivered 100% by air to ensure taste and freshness, will be offered at a 30% discount, and 'domestic and Spanish frozen thinly sliced pork belly' suitable for easy enjoyment will be available at a 20% discount. Until the 2nd, a unique delicacy, 'lamb pork belly,' will be sold at a 20% discount for L.Point members. Various livestock events will also be held at Lotte Mart Mall on Lotte On to celebrate 'Samgyeopsal Day.'

Homeplus will offer meat discounts alongside its 25th anniversary 'Group Integrated Sale.' Homeplus will hold a 'Half-Price Hanwoo' event, offering all Nonghyup Ansim Hanwoo products at a 50% discount as a 'Member Special.' Additionally, branded pork belly and neck will be discounted by up to 50%. On March 3rd and 4th, to celebrate Samgyeopsal Day, first-grade or higher Ilpum Pork belly and neck will be sold at a 50% discount.

Hyundai Department Store will sell 'Vision Farm Antibiotic-Free Pork Belly' by master livestock agricultural technician Kim Geon-tae, the first in Korea to be designated as a master, at Apgujeong Main Store, Trade Center Store, Mokdong Store, and The Hyundai Seoul until the 3rd. Vision Farm pork belly is raised hygienically without antibiotics using a microbial decomposition system, and only pork belly with appropriate fat content is selected through a scientific selection system, resulting in a milder and nuttier taste than regular pork belly. During the same period, Hyundai Department Store will also hold a promotion offering up to 40% discounts on pork belly and other pork products at food halls in 16 stores nationwide, including Apgujeong Main Store.

NS Home Shopping will hold a '33 Day' event through its application. In the dawn delivery event, 500g packs of two Hy-Pork chilled pork belly (for grilling) will be sold at a special price in limited quantities of 100 sets for just over 20,000 KRW, and 500g packs of two Hy-Pork chilled pork belly (for boiling) will be sold at a discount in limited quantities of 50 sets.

The Korea Pork Producers Association will conduct various promotions under the slogan 'Together Again, All Together 2022 Korea Pork Samgyeopsal Day.' From 12 PM on the 3rd, a live broadcast titled 'Tzuyang and All Together 2022 Korea Pork Samgyeopsal Day!' will be streamed on the Korea Pork Producers Association YouTube channel. Tzuyang, a 'mukbang YouTube creator' with 5.65 million subscribers, will communicate with consumers about delicious ways to enjoy Korea pork belly and the excellence of Korea pork, helping to promote pork consumption. Discount coupons for the Korea Pork Mall will be provided to participants in real time.

The official online shopping mall of the Korea Pork Producers Association, Korea Pork Mall, will sell Samgyeopsal Day special sets at a 50% discount from the 2nd to the 11th (excluding weekends and holidays) at 10 AM daily. Only 350 sets will be sold each day in limited quantities.

This content was produced with the assistance of AI translation services.