Large Retailers Take on Controlling Grocery Cart Prices
Discount Events at Emart, Lotte Mart, etc.
Releasing Stockpiled Supplies and Reducing Margins for Sales
[Asia Economy Reporter Jeon Jinyoung] Large discount stores have rolled up their sleeves to curb grocery prices. They are releasing pre-stocked quantities and procuring and selling goods by reducing margins.
According to the industry on the 24th, Emart is holding the ‘eNal Special Price’ event until the 26th, offering up to 50% discounts on fresh, processed, and household items. A representative product is chestnut sweet potatoes (2kg), selected for quality, sold at a 4,000 won discount when using Shinsegae points. Essential items such as frozen hot dogs, frozen cheese sticks and cheese balls, powdered curry and black bean sauce can also be purchased as buy one get one free (1+1). Dorco razors, hairstyling products, toothpaste, and toothbrushes are also offered at 50% off when purchasing two or more.
Lotte Mart will offer pork belly and neck meat (each 100g, refrigerated) at up to 40% lower prices from the 28th until the 6th of next month. Lotte Mart increased the event quantity by more than 30% compared to last year and reduced distribution stages by processing raw materials secured through domestic wholesale markets and overseas direct sourcing at Lotte’s own ‘Fresh Quality Innovation Center.’ Canadian pork belly and neck meat are introduced at a 30% discounted price.
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Nonghyup Distribution is also holding an event at Hanaro Mart Yangjae branch until the 26th, offering first-grade Korean beef cuts at up to 41% discount. In this ‘Whole Cow Shock Discount Event,’ tenderloin (100g) is available for 11,480 won, sirloin 11,480 won, ribeye (100g) 6,980 won, bulgogi (100g) 3,180 won, and soup cuts (100g) 3,180 won. Nonghyup Distribution plans to hold this event regularly from Tuesday to Thursday on the fourth week of every month starting with this event.
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