Persis Group's Ilum and Alloso Unveil New Living Trends at 'Living Design Fair'

illoom Introduces 'Byuskeu', a Custom Vanity That Stimulates Collecting Desire... Early Bird Benefits Available
Alloso Proposes Coveted 'Sopateria'... Offers Rich Attractions Including New Product Previews

Il룸 and Alloso of Persys Group participated in the '2022 Seoul Living Design Fair.' The photo shows the Il룸 booth (left) and the Alloso booth. [Photo by Persys Group]

[Asia Economy Reporter Kim Jong-hwa] Persys Group is participating in the '2022 Seoul Living Design Fair' held at COEX, Samseong-dong until the 27th, unveiling a variety of living trends. The lifestyle furniture brand Illoom and the premium sofa brand Alloso are introducing home styling trends that reflect personal tastes and lifestyles, offering visitors a diverse range of enjoyment.

The lifestyle furniture brand Illoom has created a beauty studio in the exhibition space filled with the sensibilities and dreams of 'Kodeok (cosmetic enthusiasts)' ahead of the official launch of the modular vanity 'Viewsc'. Illoom designed the space with a garden concept, likening the process of finding one’s own taste from a beginner (Korin-i) to a cosmetic enthusiast (Kodeok) to 'sprouts growing, flowers blooming, and eventually flourishing.'

Viewsc is a product developed as a showroom for the MZ generation, who are accustomed to grooming and self-expression, rather than just a vanity for storing cosmetics. Seven actual beauty creators participated from the product development stage. The Illoom Viewsc series consists of five modules: two types of vanities and three types of storage cabinets, which can be combined in various ways according to individual tastes and lifestyles. Illoom plans to continuously introduce new products reflecting the changed lifestyles of the 20s and 30s generation, strengthening its living category with the Viewsc series.

Before the official launch of Viewsc, Illoom is offering an early bird special price. Customers who pre-order Viewsc on-site will receive up to a 15% discount, and those who purchase both a vanity and a storage cabinet will receive an acrylic organizer to help arrange cosmetics. Customers who purchase four or more Viewsc modules will be gifted a Cushino stool worth 120,000 KRW. Additionally, in collaboration with the beauty brand Innisfree, all visitors will receive Innisfree discount coupons. Other events such as flower pocket giveaways and lucky draws are also being held for visitors.

The premium sofa brand Alloso proposes 'Sofateria' tailored to various lifestyles under the concept of 'Capture your palette,' meaning to find the home style you desire. Alloso showcases beautiful living room spaces that everyone dreams of by utilizing home furnishing products in various colors centered around its signature series ▲Sati ▲Querencia ▲Bihar sofas. The booth styling, in collaboration with Samsung premium home appliances, creates an even more complete space.

Alloso offers visitors a diverse experience with its unique 'CMF (Color·Material·Finishing) Zone,' where over 60 types of premium finishes can be directly experienced, and a dreamy photo zone featuring the Elmer armchair. The iconic Elmer armchair, scheduled for release in April, was developed in collaboration with the popular French designer group 'Desormeaux Garrett Studio' and is exclusively previewed at this event, with pre-order discounts available upon purchase.

Various events and promotions have also been prepared. Alloso is giving away premium eco-bags containing special discount vouchers and room sprays to customers who visit and consult on-site, and is conducting a photo certification event. During the event period, all sofa products at Alloso stores and the Naver online store will be sold at a 15% discount. The three signature series sofas ▲Sati ▲Querencia ▲Bihar will be available at up to 18% off, and rugs, cushions, and tables will be offered at up to 22% off. Customers who purchase sofas will be entered into a draw to win generous prizes such as Dyson vacuum cleaners.

A Persys Group official said, "As the pandemic situation prolongs, the meaning of home becomes more important, so we prepared to help people enjoy a more diverse home life based on spaces that reflect their own lifestyles and tastes." He added, "We ask for much interest in the diverse home living trends proposed by Illoom and Alloso."

This content was produced with the assistance of AI translation services.