"Increasing Quantity Boosts Sales"... Food Industry Embraces 'Modisumer' Trend

Samyang Foods, Paldo, Nongshim, Ottogi, etc.
Introducing Products Reflecting Customer Feedback

Samyang Foods 'Bibim Milmyeon'

[Asia Economy Reporter Eunmo Koo] 'Modisuer' marketing has become a trend in the food industry. Modisuer is a neologism combining modify and consumer. It refers to people who recreate existing products in their own way and enjoy them.

On the 24th, according to the food industry, Samyang Foods introduced 'Bibim Milmyeon,' which is 21% larger than its Yeolmu Bibimmyun (130g). Bibim Milmyeon weighs a total of 158g, with the noodle weight being 119g, 24g more than Yeolmu Bibimmyun's 95g, and the liquid soup was also increased accordingly to match the amount of noodles.

Paldo also released 'Paldo Bibimmyun Cup 1.2,' increasing the weight by more than 20%. The noodle weight alone was increased from the previous 85g to 102g, and it will be sold in a limited quantity of one million units. This product was a response from Paldo after BTS member RM (Kim Namjoon) said in a live broadcast, "One Bibimmyun is too little, and two are too much, so I wish there was a new product about 1.5 times the size."

Paldo 'Paldo Bibimmyun Cup 1.2'

Nongshim leads the Modisuer marketing trend. Nongshim, which gained popularity by launching 'Chapaguri,' a mix of Chapagetti and Neoguri, introduced 'Kaguri Big Bowl Noodles' last October, made by adding curry to Neoguri, and sold over 2.3 million units within a month of release. Ottogi also launched 'Big Yukgaejang Cup,' which is 20% larger than the existing product, and sold 20 million units in eight months.

Marketing that actively reflects customer opinions in products directly affects companies' sales and brand value, so this trend is expected to continue. Professor Yonggu Seo of the Department of Business Administration at Sookmyung Women's University evaluated, "As the MZ generation (Millennials + Generation Z), who have stronger individuality and greater purchasing power than previous generations, become the main consumer group, strategies reflecting their tastes and demands have become a necessity rather than a choice."

This content was produced with the assistance of AI translation services.