Jirisan Sancheong Gotgam Festival Wins Korea Content Award for 7 Consecutive Years

Awarded in Festival Category at Baekbeom Memorial Hall ‥ ‘Sancheong Gojongsi’ Named Representative Fruit for 6 Consecutive Years

The Jirisan Sancheong Gotgam Festival received the 10th Korea Festival Content Award.

[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] The ‘Jirisan Sancheong Gotgam Festival’ won the grand prize in the festival category at the ‘10th Korea Festival Contents Awards’ ceremony held on the afternoon of the 22nd at the Baekbeom Kim Koo Memorial Hall in Seoul.

The ‘Jirisan Sancheong Gotgam Festival’ has been selected for the Korea Festival Contents Awards for seven consecutive years since 2016. The awards ceremony was attended by Jo Hyeong-ho, Deputy Governor of Sancheong County, as well as officials from Sancheong County Nonghyup and the Producers’ Association.

The Sancheong Gotgam Festival, a purely private-led event, was highly praised for contributing to the actual income increase of residents and revitalization of the local economy.

Marking its 15th year this year, the festival recorded high sales performance and received consumer response by utilizing online and offline sales markets to prevent the spread of COVID-19, featuring various special exhibitions, live commerce, and consumer participation events.

The senior variety of Sancheong Gotgam, ‘Sancheong Gojongsi,’ was selected as Korea’s representative fruit for six consecutive years at the ‘2021 Korea Representative Fruit Selection Contest’ hosted by the Ministry of Agriculture, Food and Rural Affairs at the end of last year, receiving the highest award in the forestry fruit sector.

Currently, about 1,300 farms produce approximately 2,700 tons annually of Sancheong Gotgam, generating farm income worth 40 billion won.

Deputy Governor Jo Hyeong-ho said, “I thank the members of the Producers’ Association and local residents who worked hard for the Jirisan Sancheong Gotgam Festival to win the award for seven consecutive years,” and added, “We will do our best to develop rich programs to make it a premium festival.”

The Korea Festival Contents Awards is an event hosted by the Korea Festival Contents Association and supported by the Korea Regional Industry Culture Association. It started in 2013 and is a representative domestic festival awards ceremony held annually.

This content was produced with the assistance of AI translation services.