Gu Ja-yeol, Chairman of Muhyeop, "Aiming to Strengthen Export Dynamism... Will Respond to Economic Structural Transition Period"

Muheop Presents 'Strengthening Export Dynamism in the With-Corona Era' as This Year's Business Goal

At the "2022 Annual General Meeting" held by the Korea International Trade Association on the 23rd at COEX in Samseong-dong, Seoul, Chairman Gu Ja-yeol is delivering the opening address.

[Asia Economy Reporter Park Sun-mi] Koo Ja-yeol, Chairman of the Korea International Trade Association (KITA), announced this year’s business goal as “Strengthening Export Dynamism in the With-Corona Era,” expressing his intention to actively support the trade industry during the structural transition period of the global economy.

On the 23rd, at the opening address of the 2022 Annual General Meeting held at COEX in Samseong-dong, Seoul, Chairman Koo said, “Last year, our trade left a monumental footprint by achieving the highest export performance in history and reaching $1 trillion in trade in the shortest period.” He added, “This was possible thanks to the relentless challenges and dedicated efforts of our trade professionals who turned imminent crises into opportunities,” expressing gratitude for the industry’s hard work.

Chairman Koo continued, “Recently, our trade industry is facing new challenges amid the structural transition of the global economy, including economic nationalism, protectionism, and instability in global supply chains,” and emphasized, “In response to these changes, we will actively support the trade industry with differentiated digital-based services to turn these into opportunities for new growth.”

At the general meeting attended by over 500 representatives of KITA member companies, the association presented this year’s business goal as “Strengthening export dynamism in the With-Corona era through the expansion of digital-based services and the presentation of future growth engines.”

Along with this, the association announced five major strategies and twenty detailed action plans to achieve the goals, including ▲ strengthening communication at trade sites and digitalizing member services ▲ expanding support systems for non-face-to-face digital marketing ▲ providing future trade strategies and information to respond to the new trade and commerce environment ▲ enhancing private economic cooperation by utilizing global networks ▲ fostering new growth export industries and increasing the added value of trade.

Meanwhile, representatives of member companies attending the meeting urged KITA to expand digital services for members and to take a more proactive approach to resolving on-site difficulties.

This content was produced with the assistance of AI translation services.