Hanwha Asset Management's Direct Sales App 'Pine' Surpasses 150,000 Downloads
Remarkable Growth in Just 9 Months Since Launch
[Asia Economy Reporter Hwang Yoon-joo] Hanwha Asset Management announced on the 22nd that the number of downloads of its fund direct sales application 'PINE' reached 155,940 as of the 18th (35,071 on iOS and 115,523 on AOS), surpassing 150,000 downloads just nine months after its launch.
The number of associate members was 68,432, full members were 14,976, and the number of accounts totaled 24,093 (14,981 general accounts and 9,112 pension accounts).
The total sales amounted to 4,672,804,356 KRW, with an average amount per account of 193,949 KRW and an average amount per customer of 312,020 KRW.
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'PINE' not only operates through the app but also offers content such as 'Fund Manager Letter' and 'Fund Status Check,' where fund managers directly explain each fund and provide frequent updates on fund operations via official YouTube and KakaoTalk channels. It also introduced the 'Young Money' series, an investment guide content aimed at young adults starting their careers.
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