Korea Enterprise Data Changes Name to 'KoDATA'... "Will Become a Big Data Platform Hub"
[Asia Economy Reporter Kim Bo-kyung] Korea Enterprise Data announced on the 22nd that it will change its company name to 'KoDATA' to diversify its business.
On the same day, Korea Enterprise Data held a ceremony at its headquarters in Yeouido, Seoul, to announce the change of its company name to KoDATA, an abbreviation of 'Korea Rating & Data.'
This name change reflects the shift in business scope and aims to solidify its identity as a data company.
Founded in 2005, Korea Enterprise Data has served as a credit rating agency specializing in small and medium-sized enterprises. After the revision of the Credit Information Act in 2020, it obtained licenses for corporate, individual, and sole proprietorship CB businesses, and since last year, it has expanded its credit rating business by starting ESG (Environmental, Social, and Governance) evaluations.
As it also pursues new data utilization businesses such as building data platforms, the company explained that the previous name, which was limited to corporate credit evaluation, was insufficient to represent the company.
Accordingly, in December last year, an internal contest was held among employees to select the final company name. Subsequently, it was decided to use an English abbreviation that would make the corporate image easier to recognize.
KoDATA also unveiled a new CI on the same day. The image is based on the number 0 symbolizing data, with the left and right sides greatly expanded. It embodies the infinite scalability, expertise, and confidence of data. The blue color represents the vast sea of big data.
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Lee Ho-dong, CEO of KoDATA, stated, "Based on our evaluation capabilities and data assets, we will grow into a comprehensive CB company encompassing both corporations and individuals, as well as a big data platform hub responsible for data collection, analysis, processing, and distribution."
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