"Samgyeopsal Day Home Party at Lotte Mart" Lotte Mart Offers Up to 40% Discount on Pork

A customer is selecting Samgyeopsal for Lotte Mart's 'Samsam Day'.

[Asia Economy Reporter Jeon Jinyoung] Lotte Mart announced on the 22nd that to celebrate 'Samgyeopsal Day,' also known as '33 Day,' on March 3rd, it will offer pork belly, which has increased in price by more than 17% compared to last year, at discounts of up to 40% from the 28th of this month until the 6th of next month.

'Samgyeopsal Day' was designated by the National Livestock Cooperative Federation on March 3rd, inspired by the double occurrence of the number '3,' to promote pork consumption and support livestock farmers. Since 'Samgyeopsal Day' became widely known among consumers, it has been considered one of the peak periods for pork consumption alongside the Chuseok and Lunar New Year holidays.

According to a recent survey by the Livestock Products Quality Evaluation Institute, the price of domestic pork as of February this year was 4,036 KRW per kilogram (excluding Jeju), which is about 17% higher compared to 3,458 KRW during the same period last year. Additionally, Statistics Korea reported that the dining-out price index in January rose to its highest level in 13 years, with the price of dining out for samgyeopsal increasing by 5.9%, making it difficult for consumers to enjoy the nationally beloved pork belly comfortably.

In response, Lotte Mart has increased the volume of products for this year’s ‘Samgyeopsal Day’ event by more than 30% compared to last year, allowing consumers to enjoy fresh, high-quality pork at affordable prices. The company has drastically reduced distribution stages by processing raw materials secured through domestic auction markets and overseas direct sourcing at Lotte’s own 'Fresh Quality Innovation Center.'

As a representative product, domestic pork belly and neck (each 100g, refrigerated), prepared in collaboration with the Korea Pork Producers Association, will be sold at up to 40% off when paid with event cards. Additionally, Canadian pork belly and neck (each 100g, refrigerated), delivered 100% by air to ensure taste and freshness, will be offered at a 30% discount. Domestic and Spanish frozen thinly sliced pork belly (800g, frozen), convenient and easy to enjoy, will also be available at a 20% discounted price.

From the 24th of this month until the 2nd of next month, ‘Lamb Samgyeopsal,’ a unique delicacy popular among the MZ generation, will be sold at a 20% discount for L.POINT members. Various livestock promotions will also be featured on the Lotte Mart Mall within Lotte ON to celebrate ‘Samgyeopsal Day.’

A wine event perfect for enjoying at ‘Samgyeopsal Day’ home parties has also been prepared. ‘Toussec Bull Cava Reserva (750ml),’ known for its refreshing quality that cuts through the greasiness of samgyeopsal, will be sold at an affordable price of 17,900 KRW exclusively to members of the ‘Bottle Club,’ the wine membership of Lotte Mart’s offline app ‘Lotte Mart GO.’ Additionally, ‘Pozio Dei Salici Chianti DOCG (750ml),’ which has acidity that pairs well with pork, will be available for 12,900 KRW.

Im Jeongwon, MD (Merchandiser) of Lotte Mart’s Livestock Team, said, "In these difficult times of rising food prices, we have prepared an unprecedented Samgyeopsal Day event to help livestock farmers and ease the burden on consumers." He added, "We hope everyone enjoys a Samgyeopsal Day home party at an affordable price and that livestock farmers regain vitality through this opportunity."

This content was produced with the assistance of AI translation services.