ABL Life Conducts 'ABL Health Means More Insurance' Video Campaign
[Asia Economy Reporter Changhwan Lee] ABL Life announced on the 21st that it will conduct the ‘ABL Healthy Then THE Insurance’ video campaign for the next three months.
The campaign video conveys the message that ‘efforts to manage health lead to insurance premium discounts’ and ‘it is more advantageous to prepare insurance in advance when you are healthy.’
The products that offer premium discounts based on ‘health grades’ include ‘ABL Healthy Then THE Precious Whole Life Insurance,’ ‘ABL Healthy Then THE Better Cancer Care Insurance,’ and ‘ABL Healthy Then THE Better Brain & Heart Care Insurance.’
Customers who subscribe to these products receive certain premium discounts if their calculated ‘health grade’ falls within grades 1 to 4.
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Eun Jaekyung, Head of Product & Marketing at ABL Life, said, “Through this campaign, we hope many customers will take care of their health and also increase their understanding of the ‘health grade applied premium discount service.’”
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