Kang Hee-seok, CEO of SSG.com, "Building a Complete Online-Offline Ecosystem"

Strengthening Logistics Infrastructure and Launching Membership Service
Defining 'SSG DNA' and Hosting Idea Contest

Kang Hee-seok, CEO of SSG.com.

[Asia Economy Reporter Lim Chunhan] Kang Heeseok, CEO of SSG.com, stated on the 17th, "This year, let us make it the inaugural year for establishing a 'complete integrated online-offline digital ecosystem' and lead the market."

At a non-face-to-face online video conference attended by all employees on the same day, CEO Kang said, "SSG.com recorded a total transaction amount of 5.7174 trillion KRW last year, showing a growth rate higher than the e-commerce industry average."

SSG.com plans to launch an integrated membership service in the first half of this year, and along with the expansion of the Emart PP Center, which has been underway since last year, it will increase the number of SSG Delivery Tonight stores that have extended the order cutoff time to 7 PM by region to continuously expand same-day delivery volume. Through a dedicated logistics center scheduled to be established in the second half of the year, next-day delivery will also be implemented in the bulk shopping sector.

CEO Kang emphasized, "For the company to grow together with its members, a unique culture is necessary," and added, "We intend to newly define the 'SSG DNA' to achieve our future vision." SSG DNA is a corporate value system that embodies the work methods that SSG.com members should aspire to. Since the third quarter of last year, through employee surveys and interviews, eight keywords were identified, including 'customer-centric,' 'proactive engagement,' 'constructive feedback,' and 'bold challenge.'

The company will also hold the first internal idea competition, the '1st SSG Ideathon.' An ideathon is a combination of 'idea' and 'marathon,' a forum to derive and propose creative ideas on a specific topic. The theme for this competition is new business or innovative service ideas based on new trends and technologies. A final presentation will be held in mid-April, and projects from teams that receive high scores will be considered for actual business implementation.

An SSG.com official said, "Although we achieved high growth last year, we are seeking corporate culture innovation at the company-wide level to continuously challenge ourselves without being satisfied with the present," adding, "We will establish a fast and flexible corporate culture to actively respond to the flow of change."

This content was produced with the assistance of AI translation services.