GS Retail Boosts Productivity by 200% with Prime Center's Cutting-Edge Logistics System

On the 15th, dedicated boxes are being shipped from the automated inventory storage warehouse at the GS Retail Prime Center.

[Asia Economy Reporter Lim Chunhan] GS Retail announced on the 14th that the advanced logistics system introduced at the Prime Center has dramatically improved customer order processing capabilities, increasing productivity by more than 200%.

GS Retail invested a total of 30 billion KRW to build advanced automation facilities and established a fulfillment organization composed of logistics experts. The high-performance picking method, the GTP picking system, increased the work speed by more than three times compared to the existing DPS picking method. It is an innovative picking method where products come to the workers instead of workers moving to find products, significantly reducing the labor intensity of workers.

The Prime Center applied cutting-edge automation to the most critical storage and picking processes among general logistics center operations, including product receiving, unloading, stacking, storage, picking, packaging, sorting, and loading. This has completely changed the perception of existing logistics centers, which were characterized by forklifts and manual labor by workers. Accordingly, customer benefits have also increased. Strengthening the freshness of fresh products, expanding the range of shopping products, and reducing wrong deliveries and redeliveries are representative examples.

At the center, the automation of first-in-first-out and expiration date control management for food products has reduced the disposal and damage rates of stored products. A system that automatically measures and inspects the weight of customer delivery boxes on conveyors after product picking has been applied, significantly reducing customer redeliveries caused by picking errors.

Park Younghoon, Vice President of GS Retail Digital Commerce B/U, said, “Customer satisfaction is increasing through the state-of-the-art Prime Center equipped with automation facilities,” adding, “With the introduction of these automation facilities, picking and shipping waiting times have been reduced compared to before, improving on-time delivery rates and maintaining product freshness. Additionally, by strengthening the customer last mile with eco-friendly packaging such as eco-bags, customer satisfaction and response have been improving.”

This content was produced with the assistance of AI translation services.