BAT Rothmans launches 'Glo Pro Slim Limited Edition Artist Edition'

[Asia Economy Reporter Eunmo Koo] BAT Rossmann announced on the 14th that it will sell the heated tobacco product 'glo Pro Slim Artist Edition' on the official glo online mall.

The Artist Edition, sold in limited quantities on a first-come, first-served basis, consists of special skins and package sleeves. Customers who purchase the glo Pro Slim device can customize the skin created in collaboration with a famous designer.

The first limited edition was designed by illustrator Bazbone, who projected the persona of J Black, participating in the 'Boost Joy My Way' campaign, onto a navy-colored device. Artist J Black's lifestyle of living 'freely' and 'my way' was expressed through unique device skins and package sleeves themed around 'street culture' and 'confidence.'

Starting with the navy color, the limited edition will sequentially introduce skins and package sleeves suitable for white and yellow devices. Collaborations will be made with various artists such as On Joo-wan and Sam Baipen (Kim Se-dong).

A BAT Rossmann representative said, “With the limited edition design, the trendy style of glo Pro Slim now incorporates the artist's sensibility, reflecting the unique tastes of consumers. We plan to continuously introduce product accessories that reflect the sophisticated tastes and individuality of Korean consumers with the trendy design of glo Pro Slim.”

This content was produced with the assistance of AI translation services.