3 out of 10 People Say "Interest Rate Hike is the Biggest Variable in Real Estate Investment" View original image


Financial Technology, 38.6% Hold Real Estate as an Investment Asset

Last Year’s Investment Profit Realization: ‘Real Estate’ (39.8%) > ‘Stocks’ (33.2%)


[Asia Economy Reporter Kim Min-young] When asked about issues affecting real estate investment this year, 3 out of 10 respondents answered ‘base interest rate hike.’


According to a mobile survey conducted by Zigbang from January 10 to 24 with 720 Zigbang app users, the issue most influencing investment this year was the base interest rate hike (30.4%). This was followed by △strengthened household debt management such as loan regulations (20.4%) △COVID-19 situation (17.5%) △domestic presidential and local elections (16.3%) △inflation (6.4%). Respondents aged 40 to 60 and above showed a higher rate of concern about the base interest rate hike, while those in their 30s, who relatively lack financial resources, most frequently cited strengthened household debt management.


When asked whether they currently hold real estate as a financial technology investment asset, 38.6% (278 people) of all respondents answered yes. Among them, 40.6% (292 people) said they do not currently hold real estate but plan to invest, while 20.8% (150 people) answered no. Including those who currently hold or plan to invest in real estate as a financial technology investment asset, 79.2% of all respondents consider real estate as an investment or financial technology asset.


Among the 278 respondents who said they hold real estate, existing apartments accounted for the largest share at 44.2%, followed by △apartment pre-sale rights and move-in rights (21.6%) △land (9.0%) △officetels (7.6%) △reconstruction and redevelopment zones (6.1%). On the other hand, among the 292 respondents planning to invest, ‘new apartment subscription’ (44.2%) was the most popular interest.


Besides real estate, the most commonly held financial technology investment product was ‘stocks’ at 50.7%. This was followed by △deposits and savings (36.0%) △none (23.9%) △cryptocurrency (15.3%) △funds (11.4%) △gold (8.3%) △foreign exchange (4.6%).


When asked whether they realized profits from financial technology investments last year, 36.0% (259 people) of the 720 respondents answered ‘yes,’ 43.3% (312 people) answered ‘no,’ and 20.7% (149 people) said they did not engage in financial technology investments.


Among those who realized profits from financial technology investments, the product with the highest return last year was ‘real estate’ (39.8%), followed by △stocks (33.2%) △cryptocurrency (7.7%) △funds (6.6%).


When asked whether they plan to start investing or change their investment portfolio this year compared to last year, 65.3% answered ‘yes’ and 34.7% ‘no.’ Among the 470 respondents who said they would make changes, the product they plan to increase investment in this year was ‘real estate’ at 50.6%, followed by △stocks (21.3%) △deposits and savings (14.5%) △cryptocurrency (4.0%) △gold (3.2%). More than half revealed plans to start or increase investment in real estate.



A Zigbang official said, "Interest in ‘real estate’ as a financial technology investment asset is expected to continue this year," adding, "Given issues and variables such as base interest rate hikes and loan regulations, it is a time when a stable investment strategy within one’s means is necessary rather than reckless investment."


This content was produced with the assistance of AI translation services.

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