Koas, Online Business Growth Trend Continues This Year

The 'Erche' chair series by Koas, which ranked first in online sales in the chair category in 2021 according to the online price comparison site Danawa.
[Photo by Koas]

[Asia Economy Reporter Kim Jonghwa] Koas continues its growth this year by strengthening its online business.

Koas announced on the 11th that its online sales grew by 350% compared to the previous year. This growth coincided with the period when time spent at home increased due to ongoing COVID-19, including remote work and homeschooling. The combination of quality relative to price and various functions spread by word of mouth, leading to continuous sales growth.

In particular, the Erche chair series ranked first in online sales volume in the chair category in 2021, according to a survey by the online price comparison site 'Danawa.' Its reasonable price, sturdy durability, and thoughtful user-centered design resulted in positive reviews across various channels such as YouTubers, and it attracted significant attention through diverse online activities including shopping live broadcasts, back-to-school promotions, and SNS.

Besides chairs, computer desks and bookshelves also contributed to sales growth by attracting students and young customers with their simple design and cost-effectiveness.

This year, Koas will focus on researching diverse customer needs and functions to strengthen its product lineup. It plans to launch new brand products and continue expanding online marketing channels such as live commerce, Smart Store, and YouTube.

A Koas representative said, "Our strength lies in helping customers create better daily environments with Koas’s unique design and functionality," adding, "We will continue to research and develop product expansion and services so that more customers can join Koas in the future."

This content was produced with the assistance of AI translation services.