Orion Launches Spring Limited Edition Choco Pie Jeong, Choco Song-i, and Whale Snack 'Drawing Spring' Trio

[Asia Economy Reporter Eunmo Koo] Orion announced on the 11th that it will release three types of 2022 spring limited editions: ‘Choco Pie Jeong (情) Strawberry Sketch’, ‘Strawberry Song-i’, and ‘Strawberry Whale Bap’.

This limited edition is themed ‘The Spring I Draw’, featuring a blank sketchbook image on the back of the package so that consumers can create their own personalized packaging according to their preferences. Additionally, it highlights the fresh taste and bright design by using strawberries, a representative fruit of spring.

Choco Pie Jeong Strawberry Sketch is characterized by a fresh and sweet taste, with marshmallow containing fresh cream filled with strawberry syrup, and coated with strawberry chocolate containing real strawberry powder. The package is designed with a lyrical sentiment, featuring a blue spring sky where pink clouds and Choco Pie harmonize, increasing its appeal.

Strawberry Song-i incorporates the spring sentiment into the strawberry flavor, which received the most requests for release as a new flavor of Choco Song-i through the ‘Orion VOC (Voice of Customer) system’. It adds yogurt that pairs well with strawberry-flavored chocolate to enjoy a refreshing taste.

Strawberry Whale Bap is a ‘pink Whale Bap’ coated with strawberry milk cream and sprinkled with strawberry seasoning. It offers a unique taste and fun by adding strawberry flavor to its distinctive crispy texture.

Since launching the Choco Pie spring limited edition in 2017, Orion has introduced limited edition pies and biscuits with unique flavors and designs every spring, achieving sold-out status for five consecutive years.

An Orion official said, “This spring limited edition differentiates product composition and package design to actively communicate with consumers and provide new enjoyment,” adding, “We will continue to release products that meet the expectations of consumers who look forward to Orion’s limited editions every spring.”

This content was produced with the assistance of AI translation services.