Shinhan Life "Healthcare Subsidiary, Shinhan CubeOn Officially Launched"

At the launch ceremony held on the 10th at Shinhan Cube On in Perem Tower, Jung-gu, Seoul, Shinhan Life President Sung Dae-gyu (second from the left) and Shinhan Cube On CEO Lee Yong-beom (third) are cutting the ribbon with the attendees.

[Asia Economy Reporter Changhwan Lee] Shinhan Life announced that Shinhan CubeOn, the first healthcare company in the life insurance industry, held its launch ceremony on the 10th and officially began operations.

Shinhan Life has been preparing to establish Shinhan CubeOn for about a month since the financial authorities approved the subsidiary ownership permit in December last year.

Shinhan CubeOn, established with an investment of 20 billion KRW by Shinhan Life, launched with a workforce of about 20 people, including experts hired externally, and its office is located in Ferrum Tower, Jung-gu, Seoul.

The launch ceremony held that morning was attended by a minimum number of people, including Sung Daekyu, CEO of Shinhan Life, Jeong Bonghyun, Head of Strategic Planning Group, Choi Seunghwan, Head of Digital Innovation Group, Heo Youngtaek, Vice President of Shinhan Financial Group, and Lee Yongbeom, CEO of Shinhan CubeOn.

Howfit is a digital healthcare platform launched in March last year, combining AI (artificial intelligence) motion recognition technology with live services to provide home training services.

Since its launch, it has secured approximately 330,000 cumulative users (as of the end of December 2021). Through a strategic partnership with KT Group, it is accelerating joint projects such as embedding Howfit on IPTV.

Going forward, Shinhan CubeOn plans to grow as a leading brand in the healthcare sector by expanding health promotion-related content and providing various additional services through collaboration with healthcare-related partners centered on Howfit.

Lee Yongbeom, CEO of Shinhan CubeOn, said, “We will grow into a healthcare platform company recognized by users based on innovative business models and new services.”

Sung Daekyu, President of Shinhan Life, stated, “In the future, insurance will evolve into a full-care service centered on healthcare,” and added, “We will support Shinhan CubeOn to provide diverse customer experiences.”

This content was produced with the assistance of AI translation services.