Ediya Coffee Sees 70% Increase in Delivery Sales During Lunar New Year Holiday

[Asia Economy Reporter Moon Hyewon] As social distancing continues due to the prolonged COVID-19 pandemic, the number of customers using delivery services at home during the holiday period is increasing.

Ediya Coffee announced on the 10th that, according to an analysis of sales data from Ediya Coffee franchise stores nationwide, delivery service sales during last Lunar New Year’s holiday increased by about 70% compared to the previous week, and delivery sales on the day of the holiday increased by more than 170% compared to the previous week.

During the same period, the number of orders in the Seoul and Gyeonggi areas also increased by about 60%.

Ediya Coffee analyzed that this was due to an increase in people avoiding going out and refraining from traveling, and a decrease in visitors returning home for the holiday due to non-face-to-face celebrations, leading to more consumers enjoying delivery services at home.

According to Ediya Coffee, delivery sales during holiday periods have been continuously increasing since COVID-19. During last year’s Chuseok holiday, Ediya Coffee’s delivery sales increased by about 60% compared to the previous week. Since the start of non-face-to-face holidays in Chuseok 2020, Ediya Coffee’s delivery sales during holiday periods have shown a continuous upward trend, with delivery sales on this year’s Lunar New Year’s day increasing about threefold compared to Chuseok day in 2020.

This content was produced with the assistance of AI translation services.