Posco Construction Resumes TV Advertising After 11 Years, Promoting Eco-Friendly Apartments

[Asia Economy Reporter Ryu Tae-min] POSCO Engineering & Construction announced on the 8th that it has newly produced a ‘The Sharp’ TV commercial for the first time in 11 years as a promise to supply eco-friendly apartments that protect the Earth’s tomorrow.

Recently, POSCO Group adopted the slogan ‘Green Tomorrow, With POSCO’ and created an advertisement reflecting its management policy to protect the global environment and realize an eco-friendly future vision. The main slogan of the advertisement was also set as ‘Green Life With THE SHARP,’ the apartment version of ‘Green Tomorrow.’

POSCO Engineering & Construction plans to actively incorporate ESG concepts into future apartment construction and focus its capabilities on building eco-friendly apartments. It will increase the use of eco-friendly materials such as low-carbon cement, and actively reflect environmentally friendly infrastructure such as complex landscaping considering ecosystems and specialized indoor customized garden designs. Through recycling houses made with eco-friendly steel materials and expanded use of solar energy, residents of The Sharp apartments will be able to take pride in participating in the preservation of the Earth’s environment simply by living there.

Accordingly, the main copy of this commercial was set as ‘Living in The Sharp means thinking about the Earth’s tomorrow.’ In this commercial, actor Kim Soo-hyun, the model for The Sharp, naturally introduces daily life experienced through interaction with neighbors and The Sharp’s eco-friendly items while living in a The Sharp apartment.

A POSCO Engineering & Construction official stated, "We will actively incorporate ESG concepts into future apartment construction and focus our capabilities on building eco-friendly apartments that guarantee the preservation of the Earth’s environment and the healthy lives of people."

This content was produced with the assistance of AI translation services.