Hanwha Insurance "Creating New Character"...Design Contest Held

[Asia Economy Reporter Changhwan Lee] Hanwha General Insurance announced on the 3rd that it will hold a design contest to develop insurance product characters that can be used on digital channels.

Anyone aged 30 or younger (born in 1992 or later) who is interested in character design development can participate by submitting the contest application form along with the created character image file by the 28th.

With the emergence of new digital environments such as YouTube and Instagram, brand characters are gaining attention as a new marketing tool that can approach consumers in a friendly way. The company explained that this contest was planned to discover characters representing digital long-term products.

The most important aspect of the contest judging is the novelty and originality of the character. Since the age of participants was limited to develop characters with a youthful sensibility suitable for digital channels, more emphasis was placed on free and original character designs rather than the high level of completion typical of professional designers.

The winners will be announced on the 10th of next month. A total prize of 10 million KRW will be awarded to 8 participants, including 5 million KRW for the grand prize, 3 million KRW for the excellence award, 1 million KRW for the merit award, and 200,000 KRW for the encouragement award. Detailed information about the contest can be found on Hanwha General Insurance’s official digital channels (blog, Facebook).

This content was produced with the assistance of AI translation services.