Shinhan Card "Driving Comprehensive Customer Experience Innovation to Leap into a Top-Tier Platform"

2022 First Half Executive Workshop Held
Enhancing Leadership with Keywords: Customer, Cooperation, Victory

Shinhan Card held the '2022 First Half Executive Workshop' on the 7th at its headquarters in Euljiro, Seoul, with all executives in attendance. Lim Young-jin, President of Shinhan Card, is concluding the review.

[Asia Economy Reporter Ki Ha-young] Shinhan Card is promoting a company-wide 'Customer Experience (CX) Innovation' to transform into a top-tier platform company.

Shinhan Card announced on the 9th that it held the '2022 First Half Executive Workshop' at its headquarters in Euljiro, Seoul, with all executives in attendance. At the workshop held on the 7th, Shinhan Card decided to drive borderless CX innovation across the entire company by utilizing customer behavior data and marketing experience, from its core card business to new business areas. This is because the values, behaviors, and speeds that customers pursue are changing significantly in the new normal era.

To this end, Shinhan Card solidified its commitment to leap into a top-tier platform through CX innovation with the three C keywords: 'Passionate Customer,' 'Top-level Cooperation,' and 'Vision Achievement (Championship).'

Like the F1 race, which boasts a strong fandom, they shared opinions on new marketing experiences and methodologies to provide differentiated experiences to customers, an essential condition for platform companies. Also, like the peak teamwork shown in the pit stops for tire changes and refueling in F1 races, they agreed to achieve business vision and goals together through perfect cooperation without a margin of error and by demonstrating the best leadership in their respective fields.

Shinhan Card recently introduced the S.A.Q organization structure to solve key company-wide issues, including the CX Innovation Team leading company-wide change management such as online and offline customer experience quality, and projects that transcend departments and headquarters.

Meanwhile, this workshop was planned under the concept 'I'm a pLayer,' which carries the meaning of 'Commander (船首) who points the right direction, Expert (選手) in the field, and Innovator (先手) leading the market.' It also provided an opportunity to unite the new determination and will of executives as leaders through the declaration for the successful execution of the 2022 management strategy deep play.

Shinhan Card CEO Lim Young-jin concluded the review by saying, "To win in the more volatile, complex, uncertain, and ambiguous VUCA environment than ever before, a more aggressive breakthrough attitude is necessary," and added, "Let us make 2022 the best year by focusing more on the values pursued by Shinhan Financial Group, including the group's vision of 'Easier, More Comfortable, and New Finance.'"

This content was produced with the assistance of AI translation services.