"Mom! What's Lim Young-woong's hobby?" Korea Chamber of Commerce National Development Audition 1st Place is '10-Minute Call to Prevent Dementia'

Top 4: ① Minor Calls (212 points) ② Korea Game (203) ③ Local Clinic (200), Closure and Startup (200) Order
Chairman Chey Tae-won: "I will promote Top 6+α projects"

[Asia Economy Reporter Kim Hyewon] The 100 million won prize for the National Development Audition went to the 16-year career office worker Lee Bong-ju team, who designed the '10-minute call to prevent dementia.' The middle school team’s 'AR treasure hunt using NFT (Non-Fungible Token),' which attracted attention, took second place. Choi Tae-won, chairman of the Korea Chamber of Commerce and Industry, expressed his intention to commercialize the top-ranking ideas.

On the 2nd, the Korea Chamber of Commerce and Industry announced at the final stage of the National Development Project that the first-place idea was decided as Sasohan Call (office worker Lee Bong-ju, etc.). Second place went to Korea Game (middle school student Yoon Seo-young and family team), joint third place went to Our Neighborhood Hospital Has Changed (Severance psychiatric doctor Kim Jin-hyun, office worker Ok Jin-ho), and Closure Is Also Entrepreneurship (young chef Baek Myung-gi). Fifth and sixth places were awarded to Kosssak (prospective couple Kim Hyun-jae, etc.) and Candy in My Ear (National Health Insurance Service Yang Myung-jin, etc.).

The competition was scored out of 250 points based on national development contribution (100 points), feasibility (100 points), and public voting (50 points). Sasohan Call scored 212 points and won the 100 million won prize, while Korea Game (202 points), Neighborhood Hospital (200), Closure Is Also Entrepreneurship (200), Kosssak (195), and Candy in My Ear (188) participants received prizes ranging from 10 million to 30 million won.

100 Million Won Idea 'A Trivial Call'

The 100 Million Won Winner’s ‘Filial Piety Stimulation Project’

"Mom, I heard Lim Young-woong is having a concert, guess what his hobby is?" Sasohan Call is called the Filial Piety Stimulation Project with the concept of '10-minute calls to prevent dementia.' In reality, it takes 2.7 years from the first symptom of dementia to the first hospital visit, and this project aims to secretly conduct dementia diagnostic tests (K-MMSE) with just one phone call to parents. This project, which was personally mentored by Choi Jung-woo, chairman of POSCO Group, removes the feeling of a dementia test and also introduced expert support services. Lee Bong-ju calculated that early detection of dementia through everyday conversations would improve the quality of life for parents and reduce the burden on families, creating a social value estimated at 2 trillion won.

"Let’s revive the 500-year-old Zelkova tree of Gaudo Island with augmented reality (AR) and hold a fishing festival." Fifteen-year-old middle school student Yoon Seo-young, who partnered with Chairman Choi Tae-won, presented a themed travel prototype connecting Jeollanam-do Gangjin, Gyeongsangbuk-do Sangju, and Gangwon Yeongdong. The setting involves enjoying an ‘AR fish’ game based on the fishing festival legend on Gaudo Island in Gangjin and obtaining NCSoft’s Lineage beads at the Sangju Imjin War historic site. Chairman Choi is said to have given focused advice on cooperation with the gaming industry, collaboration with over 5,000 local festivals, and ways to circumvent NFT regulations.

Middle School Students + SK 'Korea Game'

The third-place ‘Our Neighborhood Hospital’ project (mentored by Kim Hyun-jung, deputy representative of Deloitte Korea) can be commercialized immediately if the institutional environment permits. Kim Jin-hyun, an actual doctor at Severance Hospital, explained, "Citizens can request locations, times, and symptoms for daytime treatment via an app, and doctors can check these requests and open nighttime clinics." It was found that the peak time for mild emergency room patients is from 6 p.m. to midnight, with 56% of adults and 74% of children visiting during this time. This creates a way to use hospitals instead of emergency rooms at night. Furthermore, if the medical delivery system improves and market-driven nighttime clinics are activated, expansion to hyperconnectivity between patients and doctors is possible.

The joint third-place Closure Is Also Entrepreneurship team (mentored by Kwon Myung-sook, Intel Korea CEO) is also ready for immediate commercialization. Baek Myung-gi, a young chef of an Italian restaurant, said, "We can help the 7.22 million self-employed people recover by providing closure guides, transaction item information linked with barcodes, and activating a bundled used goods trading platform."

"What if breeders become unicorns with blockbuster seeds?" Kosssak (mentored by Jeong Kyung-sun, Silvan Group CEO), which aims to help breeders cultivate blockbuster seeds like Shine Muscat grapes and university sweet corn, ranked fifth. The project intends to provide land, consulting, and market research to create several blockbuster seeds annually. The seed industry is also a sector where returns can be 20 to 30 times the research and development (R&D) investment.

The sixth-place Candy in My Ear team (mentored by Jang Byung-kyu, chairman of Krafton) consists of a fifth-year employee of the National Health Insurance Service and others. Yang Myung-jin, who has suffered verbal abuse, teamed up with her boyfriend (an AI developer) to develop software that blocks abusive language. Yang said, "It will act like a CCTV for emotional laborers and encourage healthy calls." The social healing cost for emotional laborers alone reaches 50 billion won annually.

Neighborhood Clinic App

Chairman Choi Tae-won: "We Will Promote TOP6 + α Projects"... Considering Organizational Changes

Chairman Choi stated, "We will promote not only the first-place project but also the top six ideas at the Korea Chamber of Commerce and Industry." This shows the determination to help ideas lead to national development, not just a one-time contest.

In fact, the Korea Chamber of Commerce and Industry is discussing an idea bank where ideas are continuously generated, developed, and commercialized. It is reported that organizational changes will be made accordingly. Woo Tae-hee, full-time vice chairman of the Korea Chamber of Commerce and Industry, explained, "Projects that did not advance to the finals will also be compiled into a white paper so that anyone can easily access and develop national development projects." He added, "We will use the Korea Chamber of Commerce and Industry Sandbox Support Center to create regulatory loopholes to ensure that citizens’ ideas are not discarded."

This content was produced with the assistance of AI translation services.