SM Entertainment Opens Online-Only Concert Platform 'Beyond LIVE'
Beyond LIVE Corporation, the world's first company specializing in online-only concerts, announced on the 31st that it globally launched the Beyond LIVE exclusive service platform on the 23rd. The company is a subsidiary of SM Entertainment.
Starting with the online concert "SMTOWN LIVE 2022 : SMCU EXPRESS@KWANGYA," scheduled for 1 PM (KST) on the 1st of next month, the company plans to provide full-scale global services.
The new Beyond LIVE exclusive service platform maintains familiar features of the existing Beyond LIVE, such as live streaming, global multilingual subtitle support, multi-cam, chat, emoji stickers, and VOD services, while newly implementing 4K streaming support and a multi-angle seamless switching UI. From a UX perspective, the platform significantly improves customer experience convenience within the service, creating an easy and comfortable environment for watching online performances.
Additionally, the platform has secured a diverse range of global payment methods and channels, established cooperative relationships with domestic and international PG companies, and created an environment that can offer greater business results to content rights holders than before. It plans to provide expanded distribution service opportunities such as simultaneous screenings on domestic and international theater screens, domestic and international broadcasters, IPTV, and OTT supply within the platform.
A representative from Beyond LIVE stated, "The newly launched Beyond LIVE exclusive platform was prepared with the goal of improved customer experience compared to the previous service and expanding business opportunities for a wider range of rights holders from the preparation stage. Going forward, we will gradually expand services not only to live streaming and VOD services of K-pop artists' concerts and fan meetings but also to artist-related content such as showcases and variety shows, as well as Beyond LIVE originals. We are also preparing online performances by overseas artists."
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Meanwhile, Beyond LIVE, launched in April 2020 as the world's first online-only paid concert, has established itself as a global representative brand for online untact performances, receiving love from artists and global fans alike.
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