The exterior view of CGV Yeouido Tempur Cinema, newly introduced by Danish premium mattress brand Tempur. [Photo by Tempur Korea]

The exterior view of CGV Yeouido Tempur Cinema, newly introduced by Danish premium mattress brand Tempur. [Photo by Tempur Korea]

View original image


[Asia Economy Reporter Kim Jong-hwa] Danish premium mattress brand Tempur announced on the 31st that it has opened the prestige cinema 'Tempur Cinema' at CGV Yeouido and Pangyo. The opening of Tempur Cinema at CGV Yeouido and Pangyo comes five years after its first introduction at Seoul Apgujeong and Busan Centum City in 2015, followed by an additional opening at Yongsan I'Park Mall in 2017.


CGV Yeouido and Pangyo Tempur Cinemas are characterized by their focus on 'privacy' and are designed as premium spaces. The housing surrounding the mattress and the colors of blankets were designed in navy and dark marble tones to create a luxurious and calm atmosphere. Additionally, the housing space was expanded and indirect lighting was installed to enhance the elegance of the private space.


CGV Yeouido Tempur Cinema offers 48 seats, and Pangyo has 34 seats, furnished with Tempur’s steady seller products such as the 'Original Supreme Mattress,' the 'Lifestyle Motion Bed' specially made for cinemas, and the 'Traditional Pillow.' The Tempur Original Supreme Mattress is made of viscoelastic material designed with an open-cell structure that reduces unnecessary pressure on the body and distributes body weight, maximizing comfort during movie screenings lasting over two hours.


The Tempur Lifestyle Motion Bed allows users to freely adjust the mattress angle using a remote control according to their preference. Depending on the angle of the motion bed, the mattress fits well and conforms to the user's body curves, helping to distribute weight and pressure, thereby aiding in maintaining a comfortable posture. The Tempur Traditional Pillow is a classic-shaped pillow that provides a soft feeling when hugged and comfortable support, making it suitable for most sleeping positions.



A Tempur Korea representative said, "With private spaces gaining more attention due to the COVID-19 situation, we have introduced Tempur Cinema, which has been reborn as a more luxurious space where you can focus on movies." They added, "We hope that at the end of the year and New Year, you will create special memories by enjoying private movie viewing with your beloved family, lovers, and friends at Tempur Cinema."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing