Lotte Homeshopping Publishes 'Sasa (Company History)' to Commemorate 20th Anniversary

Lotte Homeshopping published the "Lotte Homeshopping 20-Year History," which contains the growth process and new vision over the past 20 years, to commemorate its 20th anniversary.

[Asia Economy Reporter Yuri Kim] Lotte Homeshopping announced on the 28th that it has published the "Lotte Homeshopping 20-Year History," which contains the growth process and new vision over the past 20 years to commemorate its 20th anniversary.

Lotte Homeshopping stated that this company history was created to summarize the footsteps and achievements of Lotte Homeshopping, reflect on the development process of the home shopping industry in South Korea, and solidify its determination to leap forward as a media commerce company. The book is a 350-page volume that details the history and vision of Lotte Homeshopping, which has grown beyond TV home shopping to become a leading domestic distribution channel since its establishment in 2001, focusing on themed episodes. Lotte Homeshopping organized an in-house TFT dedicated to compiling the company history and conducted data collection, interviews, and filming for about a year.

The cover and overall design utilized the 'Red' color symbolizing Lotte, and the content is composed of four sections: business introduction, history, and theme stories. The 'Business Introduction' explains the characteristics and operational status of each channel, including TV, online, mobile, and catalog. The 'History' section is divided into four parts by period, covering the process from building a growth foundation to expanding the business into media commerce. The 'Theme Story' includes interviews with executives such as CEO Lee Wan-shin, show hosts, MDs, and PDs sharing their thoughts on the 20th anniversary. Unique content such as hit products by year, fastest sold-out products, and most ordered products are included, along with on-site photos that provide a glimpse into Lotte Homeshopping’s daily operations, including product planning, broadcast preparation, production, and delivery. Going forward, Lotte Homeshopping plans to produce the company history as an e-book to increase its usability.

Lee Wan-shin, CEO of Lotte Homeshopping, said, "We published the company history to reexamine the history and achievements of Lotte Homeshopping, which has led the development of the home shopping industry over the past 20 years, and to share the vision and growth engines for the future." He added, "We will fulfill our role as a trusted distribution channel for customers and leap forward as a media commerce company leading the next-generation shopping trends based on digital content."

This content was produced with the assistance of AI translation services.