Imsil N Cheese Festival Selected as 'Jeonbuk Province Representative Festival'... Secures 100 Million KRW Incentive

Published 27 Dec.2021 14:08(KST)

[Imsil=Asia Economy Honam Reporting Headquarters Reporter Park Nosik] Imsil-gun, Jeonbuk (Governor Shim Min) announced on the 27th that the 2022 ImsilN Cheese Festival has been selected as a representative festival of Jeollabuk-do, securing an incentive of 100 million won.

Among the 14 representative festivals of cities and counties in the province held this year, only two festivals, including the ImsilN Cheese Festival, were selected as representative festivals through evaluation.

The ImsilN Cheese Festival, first held in 2015, set a remarkable record by being selected as the best festival in Jeonbuk for six consecutive years from 2016 to this year.

Additionally, since last year, it has been designated as a cultural tourism festival by the Ministry of Culture, Sports and Tourism, solidifying its reputation as a representative festival of Korea.

The ImsilN Cheese Festival, held for four days from October 7 to 10 at the Imsil Cheese Theme Park area, was held online due to COVID-19.

Through influencers, local agricultural specialties of Imsil were promoted, and many participants experienced cooking non-face-to-face via online streaming, conducting trendy and differentiated online programs.

This provided an opportunity for tourists who could not visit Imsil to easily access the ImsilN Cheese Festival.

In particular, over ten million chrysanthemums were exhibited in the Imsil Cheese Theme Park area, and photo zones and shade tents were installed to create a space where tourists exhausted by COVID-19 could heal.

The organizing committee estimated that 160,000 people visited during the festival period, achieving sales of over 300 million won.

Even after the festival ended, the chrysanthemum flowers that beautifully decorated the festival site and the nightscape lighting attracted tourists, resulting in a total of more than 520,000 visitors to the festival site by November.

In preparation for the large number of tourists, the quarantine system was expanded and strictly managed, resulting in high satisfaction as a safe and visually rich festival.

The county is actively addressing the shortcomings and deficiencies of this year’s festival and is moving quickly to prepare for the 2022 ImsilN Cheese Festival, including scheduling next year’s festival.

Governor Shim Min said, “The ImsilN Cheese Festival has been honored as a representative festival of Jeonbuk Province. As the COVID-19 situation continues, we will thoroughly implement quarantine measures and enhance the diversity and accessibility of the festival through the fusion of online and offline programs to strive for its leap as a representative festival of Korea.”