Hyundai Elevator Premium Line CLD Wins 'Good Design USA Award'

[Asia Economy Reporter Dongwoo Lee] Hyundai Elevator announced on the 27th that its Designers Edition CLD, created in collaboration with British star designer Chris Lefteri, won the 'Good Design USA Award 2021' in the Building Material category.

First unveiled at the Korea International Elevator Expo last September, CLD is a premium line co-planned with Chris Lefteri, who has gained international acclaim in design and materials through work with global companies such as DuPont, Land Rover, and Jaguar.

CLD consists of four types expressing the highest class of travel: ‘Luxury Journey’, reminiscent of a luxury hotel lobby ‘Boutique’, emphasizing that the elevator itself is a special space rather than an architectural accessory ‘Elevator as Product’, and ‘Emotional Shelter’, meaning a space to escape daily life and find rest. CLD was submitted to this year’s Good Design USA under the title ‘The Third Space’.

Celebrating its 71st year, the ‘Good Design USA Award’ is the oldest design award in the world, hosted by the Chicago Athenaeum Museum of Architecture and Design. Each year, prestigious companies from over 50 countries, including Fortune 500 companies, participate.

Chris Lefteri said, “I am pleased to share the honor of this award. Hyundai Elevator was a perfect partner, and through our collaboration, excellent design was able to be created.”

This content was produced with the assistance of AI translation services.