Gwangju TP Promotes Discount Event for Local Company Products Targeting Government Officials

[Asia Economy Honam Reporting Headquarters Reporter Park Jin-hyung] Gwangju Technopark (Director Kim Sun-min) and the Gwangju Regional Headquarters of the National Public Officials Labor Union (Head Kim Su-jin) signed a business agreement on December 23 at the labor union office of Gwangju Metropolitan City Hall to promote a discount event for local company products targeting public officials.

This agreement was promoted to commemorate the hosting of the 2025 World Archery Championships, expand sales channels for excellent Gwangju local products, and improve the welfare of public officials.

According to the agreement, about 8,000 members of the Gwangju Regional Public Officials Council from City Hall, five district offices, the Office of Education, and the court can purchase excellent Gwangju local home appliances at up to 50% special discounts through an online mall for one month from December 27, 2021, to January 28, 2022.

The products participating in the discount event include air purifiers, microwaves, LED skin patches from companies participating in the Gwangju joint brand (GIEL), and 37 products from 17 companies such as air conditioners, refrigerators, and washing machines from Otek Carrier.

Meanwhile, since 2016, Gwangju City has been focusing on brand promotion and expanding domestic and international sales channels by naming excellent home appliances from small and medium-sized enterprises with technological capabilities but weak brand competitiveness as ‘GIEL’.

Kim Sun-min, Director of Gwangju Technopark, said, “We express our deep gratitude to the Gwangju Regional Headquarters of the National Public Officials Labor Union for participating in this agreement,” and added, “Encouraged by their leadership in helping local small and medium-sized enterprises recover from difficulties caused by the prolonged COVID-19 pandemic, Gwangju Technopark will also do its best to help local SMEs regain vitality.”

This content was produced with the assistance of AI translation services.