Maeil Dairies Selected as 'Agency Companion Company' by the Fair Trade Commission

At the dealership partner company selection ceremony on the 23rd, CEO Kim Sun-hee of Maeil Dairies (left) and Chairperson Cho Sung-ok of the Fair Trade Commission are taking a commemorative photo.

[Asia Economy Reporter Seungjin Lee] Maeil Dairies announced on the 24th that it has been selected as the Fair Trade Commission's first-ever "Agency Partnership Company" of the year.

The "Agency Partnership Company" is a designation newly introduced this year by the Fair Trade Commission to select outstanding companies promoting win-win cooperation in the agency sector and to encourage the signing of fair trade agreements in the agency field, aiming to spread a culture of mutual growth with agencies. Four companies were selected this year, including Maeil Dairies, Daesang, LG Electronics, and E-Land World.

Maeil Dairies has carried out support activities for agencies throughout their life cycles, such as providing assistance for agency employees' children's childbirth and tuition fees, and funeral supplies. It also established a 10 billion KRW win-win fund to allow agencies to use business operation funds at low interest rates. Based on these activities, Maeil Dairies was able to strengthen the sense of belonging among agency owners and build a stable distribution network, earning recognition and selection as a Partnership Company.

Additionally, Maeil Dairies provided 10.15 billion KRW to support agencies in expanding sales and purchasing COVID-19 prevention supplies. To prevent disputes in transactions with agencies, it prepared the "Detailed Guidelines for Agency Transactions" and the "Code of Conduct for Sales Representatives," making efforts to establish itself as a reliable partner.

A Maeil Dairies official stated, "The core of Maeil Dairies' win-win cooperation is being together with the agency family," adding, "We believe that the competitiveness of agencies is the competitiveness of the company, and we will strive even harder to trade and grow on equal footing."

This content was produced with the assistance of AI translation services.