Daesang, Fair Trade Commission's First Selection as 'Agency Companion Company'

Im Jeong-bae, Daesang Representative

[Asia Economy Reporter Lim Hye-seon] Daesang announced on the 23rd that it has been selected as a ‘Dealer Companion Company’ by the Fair Trade Commission. The ‘Dealer Companion Company’ was introduced for the first time this year to encourage the conclusion of fair trade agreements in the dealer sector and to spread a culture of coexistence with dealers.

To be selected as a ‘Dealer Companion Company,’ one must meet at least one of the following five criteria: ▲setting the contract period or contract renewal request guarantee period to 5 years or more at the initial contract ▲supporting more than 50% of the initial interior costs and renewal costs ▲operating financial support systems such as interest rate and rent support ▲exemplarily utilizing online and offline coexistence models ▲being rated as an excellent or outstanding company in the dealer sector agreement compliance evaluation within the past year.

Daesang was recognized for its operation of a financial support system for dealers in this evaluation and was selected as a companion company. It supported dealers with approximately 30 billion KRW in promotional expenses over one year and operates a coexistence fund worth 32.1 billion KRW to enable dealers to utilize funds at low interest rates. The number of dealers supported through the fair trade agreement is also planned to be continuously expanded.

Additionally, during the recent urea solution shortage crisis, the headquarters secured 2,000 liters of urea solution to support the operation of dealers’ freight vehicles. As a result, despite the urea solution crisis, the distribution and sales of products were able to operate without disruption.

Lim Jeong-bae, CEO of Daesang, stated, "Coexistence with dealers is not a choice but an essential element for corporate survival," adding, "As a partner in coexistence, we will create exemplary coexistence management cases through steady communication and cooperation with dealers."

Meanwhile, besides Daesang, LG Electronics, Maeil Dairies, and E-Land World were also selected as ‘Dealer Companion Companies.’

This content was produced with the assistance of AI translation services.