Woori Bank Undertakes Organizational Restructuring Including Establishment of 'Retail Digital Headquarters'

Integration of Onsite and Remote Operation Teams
New Dedicated Department Established for MyData Project

Kwon Kwang-seok, President of Woori Bank.

[Asia Economy Reporter Kim Jin-ho] Woori Bank announced on the 23rd that it has carried out an organizational restructuring to become the top financial platform company in Korea. The restructuring focused on ▲innovating customer experience ▲implementing differentiated financial platforms ▲strengthening competitiveness in IB and pension businesses ▲enhancing non-face-to-face customer management.

First, a new ‘Retail Digital Headquarters’ overseeing the personal retail business will be established. This headquarters will include the newly created ‘Personal Financial Solutions Department,’ which develops and operates financial products for individual customers, and the ‘Personal Financial Platform Department,’ responsible for managing non-face-to-face channels and services. The aim is to provide optimal financial services to individual customers both face-to-face and non-face-to-face.

Additionally, the newly established ‘CX Innovation Team’ and ‘MZ Marketing Team,’ composed mainly of young employees at the manager level and below, will identify customer needs and provide customized services from the perspective of the MZ generation.

Furthermore, the ‘MyData Business Department,’ a dedicated unit for the financial MyData business scheduled for full implementation in January next year, has been established. Its purpose is to provide a higher level of hyper-personalized customer service. The ‘Innovative Technology Business Department’ has also been created to promote the convergence of new technology trends such as the metaverse and blockchain with finance.

In addition, in line with the expanding IB and pension markets, related organizations will be strengthened. By establishing the ‘Investment Banking Headquarters’ and ‘Project Finance Headquarters’ within the IB Group, Woori Bank plans to enhance sales competitiveness and improve profitability. The newly established ‘Pension Business Headquarters’ will strengthen marketing and customer return management capabilities to provide customers with high-quality pension asset management services.

The ‘One Concierge Sales Department’ will also be expanded and reorganized into two departments. As customers’ use of non-face-to-face channels increases, the scope of customers managed will be expanded to include first-time customers and those who have not transacted for a long time.

A Woori Bank official said, “The organizational restructuring will serve as an opportunity to increase customer satisfaction and strengthen market competitiveness, enabling us to leap forward as a customer-centric financial platform company.”

This content was produced with the assistance of AI translation services.