Hyundai Motor Securities Obtains Full Approval for MyData Business... "Implementing Customer-Centric Platform"

[Asia Economy Reporter Ji-hwan Park] Hyundai Motor Securities announced on the 23rd that it has obtained the official license for the MyData (personal credit information management) business from the Financial Services Commission.

MyData is a business that collects customers' personal credit information scattered across various institutions such as banks, securities firms, insurance companies, and card companies, and provides personalized financial services. With this official license acquisition, Hyundai Motor Securities can now collect financial data from customers who have given consent and provide services.

Hyundai Motor Securities, which formed a dedicated TFT last October, has been preparing for the MyData business by building the MyData system and organizing related infrastructure. In June of this year, it signed an MOU with Fount, the nation's top robo-advisor company, to expand the AI solution financial innovation business. Last month, it formed a partnership with Lotte Members' simple payment system ‘L.Pay’ to combine financial and distribution data.

Hyundai Motor Securities focused on implementing a ‘user-centered platform’ where customers can independently manage investments and retirement. Through the dedicated app 'THE Herb,' scheduled to launch early next year, it plans to offer various customized services using big data and artificial intelligence (AI) analysis, including △integrated asset management △personalized retirement asset solutions △robo-advisor investment advice △ultra-personalized investment content.

THE Herb features a convenient UI (user interface) and intuitive screens to enhance customer convenience and incorporates gamification elements to make investing easier and more enjoyable. In particular, it plans to increase customer satisfaction by providing differentiated services such as the ‘purpose asset management service,’ which allows assets to be subdivided and managed according to goals, and the ‘return rate game room,’ where users can play games with virtual stock returns with acquaintances and share investment ideas.

Ji-hong Kwon, Executive Director of Hyundai Motor Securities Retail Business Division, said, "Through the MyData dedicated app scheduled to launch early next year, we will introduce differentiated digital asset management services," adding, "We will develop it into an innovative platform that can provide practical help in growing customers' assets in the future."

This content was produced with the assistance of AI translation services.