Samsung Lifestyle TV Transforms into a Digital Canvas

'COEX Winter NFT Gallery 2021' Official Partner Participation
Exhibiting Over 50 Digital Artworks Including 'The Frame'

A Samsung Electronics model is introducing digital artworks displayed through lifestyle TVs at the 'COEX Winter NFT Gallery 2021' held at COEX in Gangnam-gu, Seoul.
[Photo by Samsung Electronics]

[Asia Economy Reporter Kim Heung-soon] Samsung Electronics announced on the 23rd that it is participating as an official partner in the 'COEX Winter Gallery 2021' event held at COEX in Gangnam-gu, Seoul, until the 31st, exhibiting digital works on lifestyle TVs and selling digital art issued as NFTs (Non-Fungible Tokens).

Visitors to the 'Extraordinary NFT Art Exhibition' at the event can enjoy over 50 works by 24 renowned domestic digital artists representing the contemporary Korean art scene, including Lee Se-hyun, Seong Rip, Moon So-hyun, and Jang Se-hee, displayed in vivid quality through 19 Samsung lifestyle TVs 'The Frame', 2 'The Serif', and 2 'The Sero'.

Samsung The Frame is a lifestyle TV that can be used like a picture frame by displaying artworks or photos on the screen when not watching TV. It features a bezel design in the form of a frame, providing an environment that allows viewers to focus more on the artwork.

Seong Il-kyung, Vice President of Samsung Electronics' Visual Display Business Division, said, "We are pleased to be able to vividly deliver excellent artworks to customers through Samsung lifestyle TVs, including The Frame, at this exhibition," adding, "Samsung's lifestyle TVs will play an excellent role as digital canvases in the rapidly growing NFT digital art market."

Previously, since launching The Frame in 2017, Samsung Electronics has actively built partnerships with digital-based artists and NFT art stakeholders. In June, it participated as an official partner in the first NFT digital art auction held by the world-renowned auction house 'Sotheby's'.

This content was produced with the assistance of AI translation services.