Lotte Homeshopping Completes 'Sum;Pyeonhan Forest' No. 3 at Seoul Children's Grand Park

Lotte Homeshopping established the third eco-friendly green space for fine dust reduction, 'Sum;Pyeonhan Forest,' at Children's Grand Park in Gwangjin-gu, Seoul on the 22nd, and held a completion ceremony. (From left) Shin Seong-bin, Head of Marketing Division at Lotte Homeshopping; Lee Mi-kyung, CEO of the Environmental Foundation; Shim Young-shin, Head of Culture and Sports Division at Seoul Facilities Corporation; Son Seong-il, Director of Seoul Children's Grand Park.

[Asia Economy Reporter Yuri Kim] Lotte Homeshopping announced on the 23rd that it created the third eco-friendly green space for fine dust reduction, 'Sum;Pyeonhan Forest,' at Children's Grand Park in Gwangjin-gu, Seoul, and held a completion ceremony on the 22nd.

At the event, Shin Sung-bin, Head of Marketing at Lotte Homeshopping, Shim Young-shin, Head of Culture and Sports at Seoul Facilities Corporation, Lee Mi-kyung, CEO of the Environmental Foundation, and other officials attended, and a lighting ceremony was held to commemorate the completion.

Lotte Homeshopping is conducting the urban green space creation project 'Sum;Pyeonhan Forest' to reduce fine dust. Following the Yeoui Saetgang Ecological Park in April and the traffic island near Eunpyeong-gu Office in June, the third site was completed at Seoul Children's Grand Park. Approximately 1,000㎡ in area, a total of 1,000 trees were planted, and walking paths and other facilities were created to provide a resting place. A sculpture representing a clean Earth was made and installed using over 30,000 discarded PET bottle caps. This aims to convey a message of environmental protection participation and will also be used as landscape lighting.

In December last year, Lotte Homeshopping signed a business agreement with the Ministry of Environment and the Environmental Foundation for 'Protection of Vulnerable Groups from Fine Dust and Response to the Climate Crisis.' Accordingly, the 'Sum;Pyeonhan Forest' project is underway to plant trees in fine dust intensive management zones and provide citizen convenience facilities by 2025. In June, through the flagship living program 'Choi Yura Show,' an eco-friendly campaign was conducted where one tree was automatically donated for each order placed during the broadcast, resulting in the donation of more than 10,000 trees. Additionally, various activities to improve environmental issues, such as introducing eco-friendly packaging and upcycling waste fibers, have been carried out, and on the 16th, the company obtained the international environmental management standard 'ISO14001' certification.

Shin Sung-bin, Head of Marketing at Lotte Homeshopping, said, "We are actively participating in solving environmental problems by creating the eco-friendly green space 'Sum;Pyeonhan Forest' to reduce fine dust. We are pleased to establish the third 'Sum;Pyeonhan Forest' at Children's Grand Park, a place frequently visited by citizens, and we will continue to expand eco-friendly social contribution projects to fulfill our social responsibilities."

This content was produced with the assistance of AI translation services.