"Winter Gentleman Forgetting the Cold" Auction, Men's Suit Look Sales Increase ↑
Increased Demand for Men's Suit Sets (38%) and Dress Shirts (24%)
Related Accessories Like Ties (43%), Suit Belts (11%), and Dress Shoes (54%) Also Popular
[Asia Economy Reporter Kim Yuri] Despite the ongoing subzero cold weather, men's suit looks remain popular. It is analyzed that due to the year-end demand and reduced outdoor activities caused by the prolonged COVID-19 pandemic, many people who found their existing clothes too small are purchasing suits again.
Auction announced on the 21st that the demand for men's suit-related clothing and accessories noticeably increased compared to the same period last year over the past month (November 19 to December 19). Sales of men's suit sets rose by 38%. Sales of dress shirts that can be coordinated with suits also increased by 24%.
Ties, which can add a point to men's suit fashion, are also gaining popularity. Tie sales increased by 43%, and bow ties sold 51% more. Related accessories such as suit belts (11%) and dress shoes (54%) were also in high demand.
Popular products on Auction include 'Bon Wool Cashmere Navy Classic Suit,' 'Renoma F/W Premium Slim Suit Setup,' 'Nicole Sangjil Winter Fleece 4-Piece Shirt Set,' and 'Daks Easy Care Jun Slim Solid Long Sleeve Shirt.' Related accessories such as 'Dupont 21 F/W New Ties,' 'Louis Quatorze Point Bow Tie,' 'Samsonite Red Brillo Briefcase,' and 'Geumgang Shoes Regal Plain Derby Shoes' are also popular.
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An Auction representative said, "Despite the spread of COVID-19 and the cold wave, the number of men seeking formal wear is increasing," adding, "Overall, various suit-related clothing and accessories, from suit sets to ties and shoes, are showing an upward trend."
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