Gowoon Saesang Cosmetic Appoints Lee Juho as New CEO

Lee Ju-ho, CEO of Gounsaesang Cosmetic

[Asia Economy Reporter Seungjin Lee] Gounsesang Cosmetic, which operates the dermacosmetic brand ‘Dr.G,’ announced on the 21st that it has appointed Jooho Lee, Chief Operating Officer (COO) and Vice President, as the new CEO. CEO Jooho Lee will officially take office on January 1, 2022, after completing the necessary procedures.

CEO Jooho Lee graduated from Yonsei University with a degree in Business Administration and joined Daelim Corporation, the holding company of Daelim Group (now DL Group), where he built over 20 years of experience across various industries including petrochemicals, IT, and consumer goods. In 2004, he successfully led the display equipment company ‘DMS’ to go public on the KOSDAQ market at the highest offering price and significantly contributed to raising its market capitalization to 5th place on the KOSDAQ through active foreign investor attraction.

With bold innovation spirit and strategic insight driving business growth, CEO Jooho Lee joined Gounsesang Cosmetic in 2014 at the proposal of Chairman Geonyeong Ahn, the company’s founder. Serving as COO, he successfully executed projects such as entering the military supply market, reorganizing offline sales channels, expanding into overseas markets, and fostering best-selling product lines, growing the company’s scale by 17 times over the past seven years. In 2018, he secured investment from Migros, Switzerland’s largest distribution company, laying the foundation for future expansion into European and American markets beyond Asia.

Geonyeong Ahn, founder of Gounsesang Cosmetic and a dermatologist, stated, “Based on CEO Jooho Lee’s outstanding decision-making, organizational management skills, and leadership demonstrated over the past seven years, I expect him to lead Gounsesang Cosmetic into a healthier and stronger company.”

Chairman Ahn will continue to actively engage in academic activities and oversee research and development as well as employee training to allow CEO Jooho Lee to focus fully on business operations.

New CEO Jooho Lee said, “Leading with Dr.G, which has grown centered on CJ Olive Young, the largest H&B store in Korea, and the military supply market, we plan to launch at least one new brand annually in domestic and international markets and operate 10 brands in 100 countries worldwide by 2030.”

Meanwhile, Gounsesang Cosmetic was selected again this year as one of the ‘Best Companies to Work for in Korea’ and ‘Best Companies to Work for in Asia.’ CEO Jooho Lee plans to further develop the company’s positive organizational culture, strengthen an environment where employees can grow together, and lead various in-house programs to nurture experts.

This content was produced with the assistance of AI translation services.