LG StandbyME, Full-Scale Overseas Expansion... Targeting Asian Markets

Sequential Launch in Hong Kong, Singapore, and Vietnam Starting This Month
Gumi Line Increases Monthly Production Volume by About 3 Times

LG Electronics is set to officially expand the overseas launch of LG StanbyMe, starting this month in Hong Kong and continuing next month in major Asian countries such as Singapore and Vietnam. The photo shows an LG Electronics model using LG StanbyMe. (Photo by LG Electronics)

[Asia Economy Reporter Lee Hyeyoung] LG Electronics announced on the 21st that it will officially launch its new concept lifestyle screen, 'LG StanbyMe,' in overseas markets.

LG Electronics plans to expand the launch of LG StanbyMe starting with Hong Kong this month, followed by Singapore and Vietnam in January next year. In Vietnam, pre-orders are being conducted through LG Electronics' online brand shop.

Ahead of the full-scale overseas launch, LG Electronics recently increased production volume at its TV production line located in Gumi, Gyeongbuk. The monthly production volume of LG StanbyMe has nearly tripled compared to the initial launch period. All LG StanbyMe units are manufactured at the Gumi production line.

LG Electronics has also started a software update that supports Apple AirPlay functionality, which syncs with iOS-based devices. The update is expected to be completed within this week. Recently, the company has been continuously expanding services and content, including launching Kakao Entertainment's webtoon platform, Kakao Webtoon.

A new voice guidance feature has been added to enhance accessibility for visually impaired users. When this feature is activated, it provides voice feedback about the operation status and brief explanations of the apps selected by the customer when using the remote control. When connected to a PC via Miracast, vertical screen mode is also available.

LG Electronics will officially expand the overseas launch of LG StanbyMe to major Asian countries such as Singapore and Vietnam next month, starting with Hong Kong this month. The photo shows the LG StanbyMe product image (Photo by LG Electronics).

LG Electronics first launched StanbyMe domestically in August. It has gained great popularity with its differentiated concept that allows easy access to various content available on LG TVs and the convenience of watching while moving to the desired location.

LG StanbyMe is equipped with a 27-inch (approximately 68 cm diagonal) touch display. It supports ▲Swivel, which adjusts the screen left and right forward and backward up to 65 degrees each, ▲Tilt, which tilts up and down up to 25 degrees each, and ▲Rotating, which rotates clockwise and counterclockwise up to 90 degrees each. The height can also be adjusted up to 20 cm, allowing free adjustment of the screen position to suit the viewing posture.

Nam Hojun, Executive Vice President and Head of LG Electronics HE Research Center, said, "We will deliver differentiated customer experiences to more consumers by leveraging the unique form factor of LG StanbyMe."

This content was produced with the assistance of AI translation services.