Nexon PLCC Launches... Hyundai Card Signs Partnership Agreement with Nexon

Scheduled for Release in the First Half of Next Year
Strengthening Collaboration Based on Digital Technology

Vice Chairman Jung Tae-young of Hyundai Card (right) and Lee Jung-heon, CEO of Nexon Korea, are taking a commemorative photo to celebrate the signing of a partnership agreement.

[Asia Economy Reporter Ki Ha-young] Hyundai Card announced on the 20th that it has signed a partnership agreement with Nexon Korea, which includes collaboration based on digital technology and creating the country's first game company-exclusive private label credit card (PLCC).

Hyundai Card and Nexon plan to develop new services that benefit customers' consumption lifestyles through the data intelligence technologies of both companies and data based on the PLCC.

Hyundai Card focuses on enhancing customer benefits by utilizing user activities analyzed in the virtual world of games, as well as users' preferences and lifestyles. Nexon plans to expand its business based on the analysis results of game users' consumption and preferences outside of games obtained from the PLCC.

Jung Tae-young, Vice Chairman of Hyundai Card, and Lee Jung-heon, CEO of Nexon Korea, met on the 9th at Nexon Korea's headquarters in Seongnam, Gyeonggi Province, to discuss these matters. Vice Chairman Jung and CEO Lee also shared their philosophies on data science while taking commemorative photos on the track set up on the rooftop of Nexon Korea's headquarters.

Jung Tae-young, Vice Chairman of Hyundai Card, said, "Games are one of the metaverse spaces that have recently emerged as a global topic, and we have high expectations for future collaboration." He added, "In particular, I hope that Nexon will actively interact with other partners within 'Domain Galaxy,' an alliance of Hyundai Card PLCC partners, to further activate this data ecosystem."

The Nexon PLCC, to be launched in the first half of next year, will include benefits optimized for Nexon game users. Additionally, gamification will be introduced in the card application and issuance process, offering bonuses for completing missions, among other new marketing approaches.

The Nexon PLCC is Hyundai Card's first major PLCC release in a while and marks the sixteenth PLCC overall. Hyundai Card, a leading domestic fintech company showcasing advanced data science, has formed partnerships and created PLCCs with top companies in various fields such as Costco, Korean Air, eBay Korea, Starbucks, Baedal Minjok, and Socar since 2015. PLCC partners actively exchange information based on the data alliance called Domain Galaxy.

This content was produced with the assistance of AI translation services.